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Find the best ideas faster with Pretotyping

Pretotyping takes the guess-work out of innovation. It’s a proven, data-driven method for quickly testing ideas and finding what customers love.

Developed by Google. Perfected at Stanford University.

Proven strategies for collecting your own market research, how to formulate a market engagement hypothesis, and why “pretotyping” tools are key to gauging if there is a viable market for your product or idea.
— Alberto Savoia, Former Director of Engineering and Innovation Agitator at Google

When failure is always an option, Pretotyping can make all the difference

In the world of innovation, no-one is immune from failure – we’ve all done it. And we’re all in good company: 80 per cent of new products fail, including products developed by the world’s most successful innovators.

Pretotyping tools allow you to test your ideas earlier, before you’ve invested in costly prototyping and market research. Your ideas will be validated by customer’s actual behaviour – not by their paid-for opinions.

Fail early, fail safe

Pretotyping tools help you separate the good ideas from the bad before any real damage is done. With pretotyping you can:

  • test multiple ideas at scale, delivering measurable and comparable product data

  • identify bad ideas early, saving time, money and resources

  • make good ideas better, potentially driving increased return on investment

  • base decisions on what customers actually do – not what they say you they’ll do.

Start your Pretotyping journey here

Discover the power of Pretotyping with an innovation industry expert. Exponentially helps Australian and international innovators build Pretotyping skills through practical, hands-on workshops. Test your own ideas in real time and learn how to make data work harder and smarter for you.

The options below have been designed to leave your team well-trained and self-sufficient with a company-wide understanding of what pretotyping offers (and the pretotyping lexicon) and able to put the theory into practice.


Our Services

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- An introductory presentation + Q&A to the Leadership team (60 - 90 minutes)
(or a large group which includes the Leadership team)

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- One hour seminar/talk to Leadership team or all-hands (so everyone knows what Pretotyping is all about).
- One-Day Workshop (intro to the tools & techniques with many prepared examples and exercises)
- One-Day Workshop-in-action (apply tools and techniques to company-specific projects)

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- One hour seminar/talk to Leadership team or all-hands (so everyone knows what Pretotyping is all about).
- One-Day Workshop (intro to the tools & techniques with many prepared examples and exercises)
- Week One of Rapid Experimentation Sprint with onsite support
- Week Two of Rapid Experimentation Sprint with remote support

All Workshops Include

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  1. Remote (email/phone) coaching and check-ins for 2 months to make sure initial experiments are a success.

  2. Perpetual license to use/adapt training material.

  3. 12 Months free access to our online Pretotyper platform, to plan and track experiments.

Client Testimonials