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What is Pretotyping and how can it help solve the issue which the vast majority of CEO's are experiencing in relation to innovation? What can Pretotyping add to the innovator's toolkit?
If the Lean Startup offers a systematic and scientific approach to the development of new businesses, then Pretotyping serves to underpin, advance and improve many of those processes even further. Read more about how Pretotyping works with the Lean Startup approach.
A prototype can take a long time to build; months and even years in some unfortunate cases…and that’s far too long. A Pretotype can be built or conceptualised in a few hours and tested over a few days. What can happen when your innovation process is truly built for speed?
At its heart, Pretotyping is comprised of a set of tools, techniques and tactics which are designed to help validate new ideas for new products quickly and accurately.
The ultimate goal of Pretotyping is to cut to the chase…to avoid time-wasting and ensure that you’re exploring and planning the right idea before you execute the wrong one and fail.
The concept of Pretotyping was originally developed by Alberto Savoia in 2009 while he was working at Google as Engineering Director and Innovation Agitator.
It’s year four of my experiment to figure out how to apply startup and scale-up techniques, tools, and tactics to corporate innovation.
5 reasons why you may use the iPad Pro less. One year ago I wrote about moving from the Macbook Air to the iPad Pro.