Just Launched!

We’ve reworked our Two-Day Pretotyping Workshop into an online course so you can learn at your own pace at a fraction of the cost. Be the first to get this new skill and get the edge with your innovation ideas.

Find the best ideas faster with pretotyping

Pretotyping takes the guess-work out of innovation. It’s a proven, data-driven method for testing ideas – before they cost you.

Developed by Google. Perfected at Stanford University.

Pretotyping is used by leading international innovators, start-ups with big plans and corporate innovation investors looking to make better-informed decisions.


Designed by some of the world’s best minds

International and Australian innovators and brands who have embraced Pretotyping include:

Pretotyping testimonials