Find the best ideas faster with pretotyping

Pretotyping takes the guess-work out of innovation. It’s a proven, data-driven method for testing ideas – before they cost you.

Developed by Google. Perfected at Stanford University.

Designed by some of the world’s best minds

International and Australian innovators and brands who have embraced Pretotyping include:

Pretotyping is used by leading international innovators, start-ups with big plans and corporate innovation investors looking to make better-informed decisions.

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Greg Booker, CIO -RACQ

Greg Booker, chief information officer of insurance and road service business RACQ, says: "What RACQ did learn quickly, and for little outlay, was that there was no point developing a fully fledged service in the hope that people would come. The experiment had showed that they wouldn't."


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Newscorp Australia

Michael Miller, Newscorp Australia Chairman commenting on Newsbolt Accelerator 2018


Derrick Dicker, GM Innovation - RACV

I say “Google born and Stanford finessed“ but perfected by you! Pretotyping saved RACV buckets of time and $$$! Over 150 experiments run. If you’re not already using Leslie’s rapid experimentation process, best get onto it...


When failure is always an option, Pretotyping can make all the difference


In the world of innovation, no-one is immune from failure – we’ve all done it. And we’re all in good company: 80 per cent of new products fail, including products developed by the world’s most successful innovators.

Pretotyping tools allow you to test your ideas earlier, before you’ve invested in costly prototyping and market research. Your ideas will be validated by customer’s actual behaviour – not by their paid-for opinions.


Fail early, fail safe

Pretotyping tools help you separate the good ideas from the bad before any real damage is done. With pretotyping you can:

  • test multiple ideas at scale, delivering measurable and comparable product data

  • identify bad ideas early, saving time, money and resources

  • make good ideas better, potentially driving increased return on investment

  • base decisions on what customers actually do – not what they say you they’ll do.


Start your Pretotyping journey here

Discover the power of Pretotyping with an innovation industry expert. Exponentially helps Australian and international innovators build Pretotyping skills through practical, hands-on workshops. Test your own ideas in real time and learn how to make data work harder and smarter for you.


1/ Apex Innovation

Dive into Pretotyping with a two-hour taster workshop. The Apex Innovation workshop gives you a solid introduction to Pretotyping tools, techniques and tactics. This taster workshop will help improve your ability to identify the high-value products and services that are worth pursuing further.


2/ Pretotyping

Go deeper with a practical workshop. During this two-day, hands-on training, you’ll gain a good understanding of Pretotype techniques in real time. Learn how to create a tailored Pretotype plan – and then put pretotype testing to work on collecting data from real-life customers.


3/ Rapid Experimentation Sprint

Fully immerse yourself in Pretotyping at this two-week intensive, designed for those who want to take the Pretotyping ball – and run with it. Learn how to maximise your return on innovation investment across different project types, sizes and stages and test ideas using low-cost, high-speed customer data.


Meet Leslie

Leslie Barry has lead innovation teams at major Australian companies and has co-founded numerous start-ups, selling two. Like his clients, Leslie is an ideas person – and is passionate about creating platforms for better idea creation and testing.

This passion led Leslie to the world of Pretotyping – and he now works with leading Australian and international companies, start-ups and innovation investors, sharing his extensive knowledge and experience and helping build a growing community of Pretotyping experts.

At Exponentially, Leslie partners with experienced and enthusiastic innovators and trainers in sharing his extensive Pretotyping knowledge. He also consults with corporate innovators, accelerator programs, start-up incubators and innovation investors to help clients minimise investment risk and maximise ROI.