Most ideas aren't worth funding. We find the winning ideas .
How do you pick the best ideas? We test them with real customers, so you can invest in the best with confidence, and save on the rest.
A 20-minute look at your idea. No pitch.
4,000 experiments · 50+ teams · $68M+ banked
Banked across our clients
$68M+
Generated $38M · Saved $30M
Fund the best, save on the rest.
Many ideas in. The few worth funding out.
One system finds them: pretotyping (built at Google, taught at Stanford), Rapidly software , and expert sprints. AI drafts the first pass; your experts decide.
Evidence picks the winner
No idea is wasted.
Validated · Invest
You make money
Park · Stop · Fail
You save money
Proof: AGL saved $7.5M+ · RACQ stopped a multimillion-dollar idea in 3 days · Tabcorp avoided $12M and added $7.3M in new revenue.
Not a tool. The whole system.
Pretotyping, the software, and the people who've run it 4,000 times, working as one. A tool can't decide for you. A consultant can't scale. We do both.
Pretotyping
Should we build it?
The proven test, built at Google and taught at Stanford.
Software
Rapidly
Drafts the first pass, runs the tests, tracks the evidence and the decision.
Sprints
Our experts
We run it with your team, turning ideas into customer evidence in weeks.
Training
You own it
We upskill your team to keep doing it without us.
“Alberto Savoia created pretotyping at Google and taught it at Stanford. I trained directly with him, then spent years adapting the method for teams, where the hard part is not understanding the theory. It is keeping momentum after the workshop ends.”
Evidence, not opinions.
Every idea runs through named pretotyping methods with a pass threshold set before the test. The decision is recorded the day the data lands.
See all 10 methods →
See it on one of your ideas.
Drop in one idea. In about 90 seconds, Rapidly drafts the first pass, a lean canvas, sharp hypotheses, and a first experiment. Then you decide. No signup.
This is the kind of evidence we produce. Run one free.
Validate an idea free →The same platform. Real customer numbers.
Platform used
130+ real-world experiments in 12 months
$19.3M+
Banked
Generated $7.3M · Saved $12M
Platform used
$7.5M+
Saved
1,000+ tests per year
Platform used
50
Pretotypes run in 9 months
Platform used
45
Experiments run
Platform used
38
Experiments in 3 weeks
See it with your own team.
One idea fits in the 20-minute call. For the wider conversation, bring your team: I run free 30-minute executive briefings online, an intro to pretotyping, real case studies, and how to spot which AI and innovation ideas need validation before you invest. Everyone joins wherever they're based.
One idea is enough Bring us one idea. We'll tell you if it's worth funding.
Twenty minutes. We look at the idea, the evidence you have, and whether this is a useful next step. No pitch.
