Test before you invest and grow exponentially

We help organisations like yours to innovate successfully using our Rapid Experimentation framework – an enterprise solution based on methodologies created at Google, perfected at Stanford and trusted globally.

You know how to come up with ideas for products and services, and you’re great at building them.

But how do you know whether you’re building the right things, before you invest in them?

The challenge

Creating new products and services is easy — your teams are great at coming up with ideas and building things. What they're not so good at? Knowing what they should be focusing on, before they invest.

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The solution

Our enterprise framework saves you millions of dollars by helping your company reframe innovation and adopt an organisation-wide experimentation mindset, so you’re not building products that will fail in the market.

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Trusted by some of the world’s smartest businesses

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We know innovation. Here’s what we’re thinking about.

Blog

5 Years of Exponentially

Exponentially just turned five, and it’s been quite the experiment. With our last reflection in 2019, read on to hear how Exponentially has grown over the last three years, from navigating the pandemic to conducting a full brand refresh.

Q&A with the Community

Our community is full of innovative thinkers, so it goes without saying that we get a lot of great questions on the ins and outs of pretotyping and experimentation. Here’s a few brilliant questions we’ve had pop up recently.

Pretotyping vs. Prototyping: should we build it vs. can we build it

When discussing the concept of pretotyping with someone new, we often get asked the question: "Wait . . don't you mean 'prototyping'?" We get that it can be confusing, and so we'd like to clear it up.

Pretotyping and Lean: a match made in heaven

The world of innovation is filled with methodologies, frameworks and ideas around best practice. Within these ideas, the main question often boils down to: How can we innovate as quickly, as efficiently and as adaptably as possible?

Your customers lie to you. Here’s how to get the truth.

Thoughtland looks wonderful, but it is a dangerous place where opinions run rampant and customers lie to you. Instead, use pretotyping to stay away from Thoughtland and gather the data you need to validate and iterate your ideas.

“We’re all habit monsters.” - An interview with Tim Vang

From a sunny garden in Singapore, expert pretotyper Tim Vang recently caught up with The Official Pretotyping Podcast to share insights gained across 7+ years of industry experience. Like Leslie, Tim was trained in the pretotyping method by Alberto Savoia himself.

‘Invite self doubt into your life’: an interview with Daniel Rivenbark

Daniel recently sat down with The Official Pretotyping Podcast hosts Jonathan Sun and Robert Skrobe to explain his self-defined role as a 'risk coach', what he believes is the difference between data and opinion, and to offer listeners his top tips for getting started with innovation.

'Be Willing to be Embarrassed' - an interview with Farzad Darouian

Farzad Darouian recently caught up with The Official Pretotyping Podcast to discuss his innovative Amazon bookmark gift card idea, his history with and passion for pretotyping, and his belief that rapid experimentation bridges the gap between specialisations to create incredible products.

Innovation and Soccer Stadiums: an interview with Patrick Copeland

During a recent *virtual* chat with The Official Pretotyping Podcast hosted by Robert Skrobe and Jonathan Sun, we had the chance to hear about Patrick Copeland’s role in the birth of pretotyping, differences in culture between Amazon and Google, and why a crisis management system is at the top of his ‘favourite projects’ list.

Dive into our blog

What does working with Exponentially look like?

We live and breathe experimentation, and we're passionate about helping organisations to get comfortable with failure, embracing an innovation mindset and learning how to get real customer data. Are you ready to transform how you build new products and services in your organisation?

Discover our approach

We’re all about validating what works.
Here’s some proof from our happy clients.

Testimonials

Professor Ian Anderson

Deputy Vice-Chancellor, Australian National University

“We can pick out ideas that we know have a better chance of success, and we are able to reduce so much wasted investment. Think about all the costs that go into executing projects that don’t end up delivering the outcomes that you wanted. We’ve struggled with this over the years, and this is exactly why rapid experimentation is the answer.”

Christina Zavalis

Head of Supply Sustainability and Technology, Treasury Wine Estates

“Leslie is a fantastic facilitator and he made the introduction to Pretotyping very exciting and engaging. So important to start with the problem you are trying to solve before you jump to solution mode. The ability to establish experiments using the methods taught is delivering real business value to the teams.”

Scott Thomson

Head of Innovation & Customer Engineering, Google

“Leslie has a deeply purposeful connection to the pretotyping philosophy and he has done amazing work in industrialising the training, tools and methodologies to truly bring pretotyping to life in companies ranging from digital natives all the way through to large enterprises.”

Glenn King

CEO, PEXA (Digital Conveyancing)

“If you want to be a fast-paced, customer-led organisation… You have to be thinking constantly about how you’re going to expand and grow across all dimensions, and you want to have experimentation and innovation as central… Pretotyping is an important element of that.”

Richard Guy

Head of Emerging Product, AGL Energy

“We run 1000 tests a year, and it’s probably going to be 2000 next year… This really high number of tests means we’re getting smarter [as a company]... This gives us an enormous amount of credibility and we have confidence in stopping things if that’s what the data says.”

Dan Roesler

Executive Manager & Customer Assets, PEXA (Digital Conveyancing)

“The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2! This should be BAU in every leading organisation.”

Edison Tse

Associate Professor of Management Science and Engineering & Introduction to Product Management, Stanford University

“Thanks for giving a guest lecture in my Product Management class on the topic "pretotyping". The lecture not only gives a convincing argument why pretotyping is very useful in developing MVP, it also gives students practice guidance in implementing the idea. The students love the class and they applied pretotyping to test the validity of their assumptions before designing MVP’s in the class project.”

Greg Booker

CIO, RACQ (Insurance and Roadside Assist)

“What we did learn quickly, and for little outlay, was that there was no point developing a fully-fledged service in the hope that people would come. The experiment proved that they wouldn’t. We saved a few hundred thousand dollars by stopping.”

Michael Miller

Executive Chairman, Newscorp Australia

“From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review newspaper… Using pretotyping and digital for data-driven innovation as is NewsCorp Australia’s NewsBolt Accelerator.”

Are you ready to think differently about failure? See how Exponentially can help you.

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