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Notes

Short notes on AI, pretotyping, and what changes when teams test ideas with real customers before they build.

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What teams are testing, where AI is changing the bottleneck, and what evidence changes the decision. Short, honest, and never a pitch.

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Hero image for The AI unlock is people

ai innovation May 2026

The AI unlock is people

Where AI fits, what teams actually need, and the rhythm that makes it stick.

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Flat lay editorial desk with orange retro device showing ideas funnel, surrounded by experiment data charts, a stopwatch, color swatches, and an Experimenters Edge notebook on warm wood

newsletter Apr 2026

AI Makes Building Faster. Pretotyping Tells You What to Build.

What I told a room of 40 people at VicRoads, and why it matters more now than ever. Plus: the SMS story, platform updates, and the AI tool that changed how I work.

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Hero image for My AI Lied to Me. Multiple Times.

ai innovation Mar 2026

My AI Lied to Me. Multiple Times.

Three AI fabrication incidents in two weeks revealed a dangerous pattern: when AI doesn't know the answer, it makes one up — confidently. Here's how I built accountability systems to catch it.

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Flat lay of a translucent retro device showing a platform architecture diagram, surrounded by a commit counter showing 798, colour swatches, a padlock, stopwatch, coffee cup, USB cables, and a notebook reading Phase 1 Dec 15

ai innovation Feb 2026

Phase 1: Rebuilding a Platform With AI

A non-technical founder rebuilt an entire platform with AI in six weeks. 798 commits, 20x faster database, a full rebrand, and the dev team transition that followed.

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ai innovation Dec 2025

Faster, smarter experiments helped Tabcorp unlock retail innovation (and rethink how they work)

When Tabcorp set out to reinvent its approach to innovation, they weren’t looking for a shiny new tool, they were searching for a better way to think....

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pretotyping Oct 2025

Pretotyping vs. Prototyping: should we build it vs. can we build it

Clarifying the difference between pretotyping and prototyping - one asks CAN we build it, the other asks SHOULD we build it.

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pretotyping Oct 2025

The Two Adams and the Pretotyping Problem

What happens when you put two prototypers and a pretotyper in a room? A conversation that clarifies why most innovation efforts get the sequence wrong.

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interviews Sept 2025

AI as Facilitator: How Voice‑mode ChatGPT Ran a High‑quality Case Study Interview

What if the AI ran the interview? I'll be honest—when Patrick and I sat down to record a case study interview, I didn't think ChatGPT would be...

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pretotyping Sept 2025

From ideas to evidence: building an Innovation Engine in a regulated enterprise

From ideas to evidence - building an Innovation Engine in a regulated enterprise.

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pretotyping Sept 2025

Reece: Becoming a pretotyping powerhouse

A Century of Innovating Reece is an Australian success story that has been innovating since its humble beginnings. Founded over 100 years ago...

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pretotyping Sept 2025

Slingshot Accelerator: embedding rapid experimentation in corporate startup accelerators

At first glance, accelerators and corporate innovation seem to be on different sides of the innovation spectrum. Slingshot Accelerator aims to bring t...

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tools resources Sept 2025

AI + Experimentation Resources

Experimentation Tools Directory: 10 Essential Tools for Innovation Teams covering the complete experimentation lifecycle.

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