What happens when you put two prototypers and a pretotyper in a room? A great conversation that clarifies why most innovation efforts get the sequence wrong when pretotyping vs prototyping.

Newsletter: What happens when AI runs your customer interviews?

Newsletter: Is Experimentation Dead in the Age of AI? AI accelerates the build, but only experimentation tells you what customers actually want.

Newsletter: 12 experiments in 3 weeks. Here's what happens when teams prioritise velocity over perfection.

Experimentation Tools Directory: 10 Essential Tools for Innovation Teams. From AI assistants and design platforms to market research and analytics tools, covering the complete experimentation lifecycle from ideation to review. Experimentation tools include ChatGPT, Figma, Framer, Synthetic users, Rapidly and Heatseeker.

Idea votes are just opinions. See why Pretotyping beats popularity, and how to integrate experiments into your system. Fix your funnel today.

Exponentially just turned five, and it’s been quite the experiment. With our last reflection in 2019, read on to hear how Exponentially has grown over the last three years, from navigating the pandemic to conducting a full brand refresh.

Our community is full of innovative thinkers, so it goes without saying that we get a lot of great questions on the ins and outs of pretotyping and experimentation. Here’s a few brilliant questions we’ve had pop up recently.

When discussing the concept of pretotyping with someone new, we often get asked the question: "Wait . . don't you mean 'prototyping'?" We get that it can be confusing, and so we'd like to clear it up.

The world of innovation is filled with methodologies, frameworks and ideas around best practice. Within these ideas, the main question often boils down to: How can we innovate as quickly, as efficiently and as adaptably as possible?

Surveys lie. Pretotyping shows real behaviour, not guesses. Escape Thoughtland and get reliable data to validate ideas before you build.

Tim Vang shares how Pretotyping breaks habits, shifts mindsets, and works at any scale. See why $3 tests can change everything. Read now.

Walmart's Daniel Rivenbark shares how Pretotyping helps teams act on data, not hype. Learn his tips and start innovating with clarity.

Farzad Darouian recently caught up with The Official Pretotyping Podcast to discuss his innovative Amazon bookmark gift card idea, his history with and passion for pretotyping, and his belief that rapid experimentation bridges the gap between specialisations to create incredible products.

During a recent virtual chat with The Official Pretotyping Podcast hosted by Robert Skrobe and Jonathan Sun, we had the chance to hear about Patrick Copeland’s role in the birth of pretotyping, differences in culture between Amazon and Google, and why a crisis management system is at the top of his ‘favourite projects’ list.

No matter your method - Lean, Agile, HCD - Pretotyping strengthens it. Discover how to plug it in and make innovation smarter, faster, and cheaper.

Human-centred design gathers stories, deliberately seeking out emotions and opinions in order to generate ideas for potential solutions. But like all the other methodologies in our ‘Pretotyping and…’ series, it’s not about replacing one with the other.

When it comes to innovation, an easily identifiable example of excellence is Amazon: led by Jeff Bezos, this powerhouse of ideas has changed the face of eCommerce and invention the world over. Expectations surrounding delivery and customer support have been elevated to stratospheric heights, and the new innovations just keep on coming.

As a set of values and principles, Agile works as a foundation on top of which Scrum operates. Scrum is more process-oriented, offering clear steps, roles and responsibilities to help teams build protoypes efficiently and effectively. So where does pretotyping come in?

Google Glass is still widely considered one of the great failures of the tech world. But what if we flip this on its head?