AI + Experimentation Resources
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🔬 Experimentation Tools
Discover the best tools to accelerate your experimentation workflow, from idea generation to implementation and review.
ChatGPT
Freemium
ChatGPT is an LLM supports experimentation by helping teams rapidly generate, refine, and test ideas—whether it's copy, concepts, or strategy. It's like a creative collaborator that speeds up iteration and decision-making.
Action Planning
Idea Generation
Implementation
Prioritization
Review
Platform
Visit Tool
Figma
Freemium
Design tool great for mocking up high quality, realistic UI/UX prototypes that feel close to the "real" experience.
Implementation
Software
Visit Tool
Framer
Freemium
Framer lets teams rapidly design and test websites without code. It supports fast iteration and A/B testing to see what works best.
Implementation
Platform
Visit Tool
Google Gemini
Freemium
Gemini, Google's advanced AI assistant, enhances experimentation by providing tools like Deep Research for in-depth analysis, Canvas for real-time editing, and Audio Overviews to convert text into audio summaries.
Action Planning
Idea Generation
Implementation
Prioritization
Review
Platform
Visit Tool
Heatseeker
Paid
Run live market experiments on social media that reveal true customer preferences, whilst protecting your brand and saving time.
Idea Generation
Implementation
Review
Software
Visit Tool
HotJar
Freemium
Create website heat maps and analyse website user behaviour for better insights.
Review
Software
Visit Tool
Lovable
Freemium
Idea to app in seconds - use natural language to build an MVP.
Implementation
Software
Visit Tool
MagicBrief
Freemium
MagicBrief helps marketers (or anyone running ads) experiment smarter by analyzing ad creatives to reveal what works. It turns performance data into insights so teams can quickly test, learn, and scale.
Idea Generation
Review
Platform
Visit Tool
Manus
Freemium
Manus is a general AI agent that turns your thoughts into actions. It excels at various tasks in work and life, getting everything done while you rest.
Action Planning
Idea Generation
Implementation
Software
Visit Tool
Rapidly
Free Trial + Paid
Innovation management software with Pretotyping
Action Planning
Idea Generation
Prioritization
Review
Software
Visit Tool
More blogs
Why Your Idea Systems Are Just Popularity Contests
Votes are merely opinions based on unvalidated assumptions. It's essential not to use these votes as indicators of whether to invest in an idea.
5 Years of Exponentially
Exponentially just turned five, and it’s been quite the experiment. With our last reflection in 2019, read on to hear how Exponentially has grown over the last three years, from navigating the pandemic to conducting a full brand refresh.
Q&A with the Community
Our community is full of innovative thinkers, so it goes without saying that we get a lot of great questions on the ins and outs of pretotyping and experimentation. Here’s a few brilliant questions we’ve had pop up recently.