The Platform That Turns Ideas Into Impact
Unlock your organization’s innovation engine.
Test, validate, and scale winning ideas
with data-driven evidence, not opinions.
Trusted by industry leaders.
$30M+ saved by stopping weak ideas
$38M+ generated
4,000+ Ideas tested
How the Exponentially Platform Works:
• Capture and prioritize ideas
• Pretotyping: validate “should we build it?” in days
• Run 2–4 week experiment sprints
• Track every $ saved, $ generated, experiment velocity
• AI assist: Draft hypotheses, pick tests, auto-summary
• Built-in roles, approvals, and audit trail
Validate hundreds of ideas each
year to find the right “it”.
Before you build it.
The only platform built for
Pretotyping, created at
Google and refined at
Stanford University, powered
by AI for rapid evidence
based innovation.
Simple, Outcome-Based Pricing
Unlimited idea submitters are always free
Flexible licensing: enterprise, startups, education, not-for-profits
Unlimited idea submitters always free
See the Results
• Energy Utility: $7.5M+ saved
• Insurance: 38 experiments in 3 weeks, 14 ideas tested
• Retailer: New feature validated in a day
• Digital Conveyancer: Pretotyping scaled to 300+ staff
"From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review newspaper… Using pretotyping and digital for data-driven innovation as is NewsCorp Australia’s NewsBolt Accelerator."
Michael Miller
Executive Chairman
"Seeing experiments pass with Rapidly is amazing. You discover something customers truly like and love through a data point. The inverse of that is equally true for me – finding something you thought customers would love and disproving it."
Patrick Smith
Head of Product and Innovation
"We run 1000 tests a year, and it’s probably going to be 2000 next year… This really high number of tests means we’re getting smarter [as a company]... This gives us an enormous amount of credibility and we have confidence in stopping things if that’s what the data says."
Richard Guy
Head of Emerging Product
"We can pick out ideas that we know have a better chance of success, and we are able to reduce so much wasted investment. Think about all the costs that go into executing projects that don’t end up delivering the outcomes that you wanted. We’ve struggled with this over the years, and this is exactly why rapid experimentation is the answer."
Professor Ian Anderson
Deputy Vice-Chancellor
"Having a tool and a process to follow has been really impactful in our product management process – it’s saved us a lot in idea validation. It’s also been impactful in upskilling product managers because it’s consistent and the tool guides you.”
Luisa Bradshaw-Wiley
Head of Product
"If you want to be a fast-paced, customer-led organisation, you have to be thinking constantly about how you’re going to expand and grow across all dimensions, and you want to have experimentation and innovation as central. Pretotyping is an important element of that."
Glenn King
CEO
"Leslie has a deeply purposeful connection to the pretotyping philosophy and he has done amazing work in industrialising the training, tools and methodologies to truly bring pretotyping to life in companies ranging from digital natives all the way through to large enterprises.
Scott Thomson
Head of Innovation, Customer Engineering
"What we did learn quickly, and for little outlay, was that there was no point developing a fully-fledged service in the hope that people would come. The experiment proved that they wouldn’t. We saved a few hundred thousand dollars by stopping."
Greg Booker
CIO
"Leslie is a fantastic facilitator and he made the introduction to Pretotyping very exciting and engaging. So important to start with the problem you are trying to solve before you jump to solution mode. The ability to establish experiments using the methods taught is delivering real business value to the teams."
Christina Zavalis
Head of Supply Sustainability and Technology
"The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2! This should be BAU in every leading organisation."
Dan Roesler
Executive Manager, Customer Assets
"We’ve had some massive wins thanks to Rapidly. We’ve also been able to move on from ideas that were really popular but unvalidated. And that’s equally important. You can say: ‘We’ve done everything we could, we can prove people don’t want it. We can move on.’ ”
Tabea Leibundgut
Product Owner, Innovation
"Leslie’s pretotyping workshop was so insightful, and everyone was completely engaged from start to finish. The team are excited to apply the concepts learned across our product development and innovation initiatives, and show how much cost we can save by failing fast!"
Fiona Tang
General Manager, Product Innovation
Fast Onboarding
Start your first experiment today. In just 2 - 4 weeks, you’ll have evidence you can act on.
We’ll help you integrate your idea backlog into Rapidly in days and start testing ideas within the first two weeks.
