The Platform That Powers Your Innovation Engine

The Exponentially Platform isn’t just idea management. It turns ideas into experiments, evidence, and decisions.

It’s the system we use to train your teams, run experiment sprints, and embed Innovation Engines so you can make decisions with data, not opinions.

- Capture and prioritise ideas across your organisation
- Run 2–4 week experiment sprints
- Embed a lasting Innovation Engine powered by Exponentially


Flexible enterprise licensing.
Also available for startups, scale-ups, accelerators,
education, and not-for-profits.
Backed by results: $30M saved.
4,000+ experiments managed.
TRUSTED TO EMBED INNOVATION AT

Operationalise Your Innovation Engine

Most platforms just collect ideas. Rapidly takes you further. It turns those ideas into experiments, data, and decisions. Built by Exponentially, it’s how organisations install Innovation Engines that keep delivering results.

Idea Capture & Pretotyping

Idea Capture.
Turn assumptions into testable hypotheses

Pretotyping Templates
Fast, proven ways to validate “should we build it?”Turn assumptions into testable hypotheses

Pretotyping Templates
Fast, proven ways to validate “should we build it?”

Outcomes & Velocity

Experiment Design
Hypothesis driven experiments to increase confidence
Outcome Metrics
Track $ saved, $ generated, and experiment velocity

Governance & AI Assist

Governance
Roles, approvals, and audit trail built in
AI Assist
Draft hypotheses, pick the right test, and auto-generate summaries

Validate Customer Demand in 2–4 Weeks

The Cost of Building on Opinions Is Too High

Enterprises often spend months debating and building before knowing if an idea has value. Rapidly changes that. In days, you’ll know what to stop, what to pivot, and what to scale.

$30M+

Saved by killing weak ideas early

$38M+

Return on investment / value generated.

4,000+

Ideas tested for innovation + product teams.

Test hundreds of ideas each year to find the right “it”. Before you build it.

Rapidly Powers Innovation Workflows.

Rapidly is the only innovation platform built on Pretotyping. Created at Google and refined at Stanford University, and amplified by AI.Combined with Exponentially’s training, sprints, and embedded Innovation Engines, it’s the fastest way to scale evidence-based innovation across your organisation.

Simple, Outcome-Based Licensing

Stop paying for seats. Start scaling results. Rapidly includes unlimited idea submitters and flexible enterprise licensing, so adoption never slows down.

Enterprise Solutions / Licensing


Unlimited idea submitters always free
Start your 30-day enterprise trial

Licensing is tailored to your organisation’s scale, security, and support needs.

Contact us or start a 30-day enterprise trial to explore Rapidly in your environment.

Smaller Teams
We also offer special programs and discounted access for startups, scale-ups, accelerators, education institutions, and not-for-profits.

Innovation Engines in Action

Rapidly powers experimentation programs across industries, delivering measurable value, faster decisions, and reduced risk.

EXPLORE CASE STUDIES

"Seeing experiments pass with Rapidly is amazing. You discover something customers truly like and love through a data point. The inverse of that is equally true for me – finding something you thought customers would love and disproving it."

Patrick Smith
Head of Product and Innovation

"Having a tool and a process to follow has been really impactful in our product management process – it’s saved us a lot in idea validation. It’s also been impactful in upskilling product managers because it’s consistent and the tool guides you.”

Luisa Bradshaw-Wiley
Head of Product

"What we did learn quickly, and for little outlay, was that there was no point developing a fully-fledged service in the hope that people would come. The experiment proved that they wouldn’t. We saved a few hundred thousand dollars by stopping."

Greg Booker
CIO

"We’ve had some massive wins thanks to Rapidly. We’ve also been able to move on from ideas that were really popular but unvalidated. And that’s equally important. You can say: ‘We’ve done everything we could, we can prove people don’t want it. We can move on.’ ”

Tabea Leibundgut
Product Owner, Innovation

"From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review newspaper… Using pretotyping and digital for data-driven innovation as is NewsCorp Australia’s NewsBolt Accelerator."

Michael Miller
Executive Chairman

"We can pick out ideas that we know have a better chance of success, and we are able to reduce so much wasted investment. Think about all the costs that go into executing projects that don’t end up delivering the outcomes that you wanted. We’ve struggled with this over the years, and this is exactly why rapid experimentation is the answer."

Professor Ian Anderson
Deputy Vice-Chancellor

"Leslie has a deeply purposeful connection to the pretotyping philosophy and he has done amazing work in industrialising the training, tools and methodologies to truly bring pretotyping to life in companies ranging from digital natives all the way through to large enterprises."

Scott Thomson
Head of Innovation, Customer Engineering

"The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2! This should be BAU in every leading organisation."

Dan Roesler
Executive Manager, Customer Assets

"We run 1000 tests a year, and it’s probably going to be 2000 next year… This really high number of tests means we’re getting smarter [as a company]... This gives us an enormous amount of credibility and we have confidence in stopping things if that’s what the data says."

Richard Guy
Head of Emerging Product

"If you want to be a fast-paced, customer-led organisation, you have to be thinking constantly about how you’re going to expand and grow across all dimensions, and you want to have experimentation and innovation as central. Pretotyping is an important element of that."

Glenn King
CEO

"Leslie is a fantastic facilitator and he made the introduction to Pretotyping very exciting and engaging. So important to start with the problem you are trying to solve before you jump to solution mode. The ability to establish experiments using the methods taught is delivering real business value to the teams."

Christina Zavalis
Head of Supply Sustainability and Technology

"Leslie’s pretotyping workshop was so insightful, and everyone was completely engaged from start to finish. The team are excited to apply the concepts learned across our product development and innovation initiatives, and show how much cost we can save by failing fast!"

Fiona Tang
General Manager, Product Innovation

Start Your Innovation Engine Today

Run your first experiment with Exponentially and Rapidly.
In just 2 - 4 weeks, you’ll have evidence you can act on.

Start 30-Day  Trial
OUR PURPOSE

Life’s too short to focus on the wrong ideas

We exist to help innovation and product teams spend their careers building products and creating outcomes they’re proud of. Because life’s too short to waste time on expensive MVPs for products that will fail.

Our Story

Innovating to improve innovation? You bet.

Having helped large organisations innovate successfully for decades, we know the frustrations of managing ideas at scale. In complex stakeholder environments, things become too complex too quickly. Growth opportunities lapse, while resources are wasted on the wrong ideas.

This frustration led us to become early adopters of Pretotyping – a proven experimentation method to test ideas with customer data at low cost. But we needed a tool to scale this for our clients – so we built it. 

Co-developed with innovation and product teams, Rapidly is not just another idea management tool. It’s the only innovation management software that helps you test hundreds – even thousands – of ideas each year to side step failures and uncover winners faster, powering growth outperformance and making your innovation process clearer every day. 

Book a demo
OUR PARTNERS

Avoid failures and uncover winning ideas faster

With a tool purpose-built to manage innovation at scale for growth outperformance.

Try RAPIDLY Free for 30 Days 

Book a demo

See how Exponentially builds Innovation Engines powered by Rapidly. In this 30-minute demo, we’ll show you how to turn ideas into evidence in weeks, not months.

Your 30-minute demo with Leslie will cover:
A quick intro chat
A live walk-through of Rapidly
How to capture ideas and turn assumptions into testable hypotheses
How to validate quickly with Pretotyping templates
How to track $ saved, $ generated, and experiment velocity
How governance and AI Assist keep teams moving fast but aligned
Open Q&A
Can't find a time that works? Email me at leslie@rapidly.co
Leslie Barry
CEO & Founder of Rapidly
View LinkedIn

What happens after your demo?

After your demo, we’ll share tailored next steps to help you start your first Innovation Engine with Exponentially and Rapidly.

Fast onboarding

We’ll help you integrate your idea backlog into Rapidly in days and start testing ideas within the first two weeks.

Responsive support

A guaranteed response to any help desk queries within one business day.

Innovation expertise

Access to our global innovation expertise whenever you need it.

Hear from our customers

"Seeing experiments pass with Rapidly is amazing. You discover something customers truly like and love through a data point. The inverse of that is equally true for me – finding something you thought customers would love and disproving it.”

Patrick Smith
Head of Product and Innovation
Tabcorp

Thank you for booking a demo

After 3 years building alongside product and innovation teams, we can't wait to share Rapidly with you to start innovating. Rapidly.

Can't wait? Start a free trial today.

Your 30-minute demo with Leslie will cover:
A quick intro chat
A live demo of Rapidly
Ask any questions you have
Can't find a time that works? Email me at leslie@rapidly.co
Leslie Barry
CEO & Founder of Rapidly
View LinkedIn

Every Innovation Engine begins with training, accelerates through live sprints, and sustains with Rapidly, so you can build capability and evidence at the same time.

Wherever you are in your innovation journey, Exponentially helps you build momentum — from first steps to fully embedded Innovation Engines.

PROOF

Innovation Engines in Action

Enterprises across industries are embedding Innovation Engines with Exponentially, running thousands of experiments, saving millions, and scaling what works.

Energy Utility

Saved $7.5M by embedding Pretotyping into product innovation.

Insurance Company

Ran 38 experiments in 3 weeks, tested 14 ideas with real customers.

Hardware Retailer

Validated a new feature in just one day with a simple button experiment.

National Digital Conveyancer

Scaled Pretotyping across 300+ staff in under 9 months, saving millions.

Education
"We can pick out ideas that we know have a better chance of success, and we are able to reduce so much wasted investment. Think about all the costs that go into executing projects that don’t end up delivering the outcomes that you wanted. We’ve struggled with this over the years, and this is exactly why rapid experimentation is the answer."
Professor Ian Anderson
Deputy Vice Chancellor
Food & Beverage
"Leslie is a fantastic facilitator and he made the introduction to Pretotyping very exciting and engaging. So important to start with the problem you are trying to solve before you jump to solution mode. The ability to establish experiments using the methods taught is delivering real business value to the teams."
Christina Zavalis
Head of Supply Sustainability and Technology
Digital conveyancing
"The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2! This should be BAU in every leading organisation."
Dan Roesler

Executive Manager & Customer Assets, PEXA
Digital conveyancing
"If you want to be a fast-paced, customer-led organisation, you have to be thinking constantly about how you’re going to expand and grow across all dimensions, and you want to have experimentation and innovation as central. Pretotyping is an important element of that."
Glenn King

CEO, Pexa
Energy
"We run 1000 tests a year, and it’s probably going to be 2000 next year… This really high number of tests means we’re getting smarter [as a company]... This gives us an enormous amount of credibility and we have confidence in stopping things if that’s what the data says."
Richard Guy

Head of Emerging Product, AGL
Technology
"Leslie has a deeply purposeful connection to the pretotyping philosophy and he has done amazing work in industrialising the training, tools and methodologies to truly bring pretotyping to life in companies ranging from digital natives all the way through to large enterprises."
Scott Thomson

Head of Innovation and Customer Engineering, Google
Education
“Thanks for giving a guest lecture in my Product Management class on the topic "pretotyping". The lecture not only gives a convincing argument why pretotyping is very useful in developing MVP, it also gives students practice guidance in implementing the idea. The students love the class and they applied pretotyping to test the validity of their assumptions before designing MVP’s in the class project.”
Edison Tse

Associate Professor of Management Science and Engineering & Introduction to Product Management, Stanford University
Insurance
"What we did learn quickly, and for little outlay, was that there was no point developing a fully-fledged service in the hope that people would come. The experiment proved that they wouldn’t. We saved a few hundred thousand dollars by stopping."
Greg Booker

CIO, RACQ
Media
"From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review newspaper… Using pretotyping and digital for data-driven innovation as is NewsCorp Australia’s NewsBolt Accelerator."
Michael Miller
Executive Chairman, News Corp

In just 2–4 weeks, you can have evidence you can act on.