Step 1
Bring or generate
Start with one idea of your own, or ask Rapidly to generate one from a company website.
Rapidly, by Exponentially
Turn ideas into evidence before you fund the build.
Bring an idea, or ask Rapidly to generate one. It helps you frame the customer hypothesis, design the smallest useful experiment, keep the evidence with the idea, and decide what to stop, reshape or fund.
4,000+ experiments · $30M+ saved · 50+ teams
Client results
$38M+
Generated
$30M+
Saved
Fund the best, save on the rest.
How it works
From an idea to an experiment ready to run.
Rapidly takes the idea through the method one stage at a time, so the test is based on a clear customer, measurable behaviour and pass mark.
Step 2
Frame
Build the Lean Canvas and turn the riskiest assumption into a measurable customer hypothesis.
Step 3
Design
Research the pass mark and compare practical experiments before choosing the smallest useful test.
Step 4
Decide
Build the test, collect real customer behaviour, and decide whether to stop, reshape or fund the idea.
One complete example
A bookshop wants to sell a weekday membership. Rapidly makes the smallest test clear.
Rapidly turns the brief into a Lean Canvas, a measurable hypothesis, a researched pass mark and five experiments. The selected test ends with a customer-facing landing page that asks for a refundable deposit.
The brief
Increase quiet weekday revenue without turning the bookshop into a coworking space.
The offer
A weekday membership with a reserved two-hour seat and a refundable deposit.
The behaviour
Customers pay or leave the deposit instead of saying they like the idea.
The proposed pass mark
At least 15% of people who see the offer buy within 30 days.
Keep the work
The idea, experiments, evidence and decision stay together.
After the first test, the work is saved with the idea. Teams can see what was tested, what customers did and why the idea was stopped, changed or funded.
Idea pipeline
A shared place for the ideas your team is already carrying around in decks, spreadsheets, workshops and Slack threads.
Lean canvas and hypothesis
A structured way to move from broad suggestion to problem, customer, value proposition and measurable test.
Experiment design
Customer-facing tests with pass thresholds, owners, links, assets, status and lessons stored in one place.
Evidence trail
The result, learning and the call on what to back stay attached to the original idea.
Portfolio view
A leadership view of experiment velocity, what passed, what stopped, and where value was created or saved.
Pricing
Start free. Bring in the wider team when it proves useful.
The first 30 days are free and no card is required. Paid pricing starts at A$100 per employee per year, with lower marginal rates as organisations grow and no seat limits.
Trial
30 days
Free to prove the workflow
Setup
No card
Create the account and start
Access
No seat limits
Priced by total company size
Bring us the portfolio. We'll show you where Rapidly fits.
A practical conversation about the bets your teams are making, the evidence leaders need, and the operating rhythm required to stop weak ideas earlier.