Step
Capture
Collect the product, innovation and AI ideas your team is already discussing in workshops, decks and Slack threads.
Rapidly software
Your next product bet, validated in days, not months.
Rapidly turns raw ideas into tested hypotheses in days. AI frames the experiment: your team runs it, customers validate it, and you back only what earns evidence. No seat limits. Pilots from A$1,000/year.
- $30M+
- in investment validated by Rapidly customers
- 4,000+
- product experiments tracked
Not another voting board. Rapidly tracks the experiment, the evidence, and the value created or saved.
4,000+ experiments tracked
AI drafts the first pass
Evidence behind every call
Trusted to embed innovation at
“We wanted to take the finger crossed, 'adopt the brace position' approach out the equation and have more insights and confidence that the products we build are going to be successful, before we build them.”
Why it exists
Idea management tools collect suggestions. Rapidly gets ideas tested.
Most systems stop at capture, voting and prioritisation. Rapidly picks up where those tools leave off: customer hypothesis, smallest experiment, pass threshold, result, learning and the decision on what to back.
Step
Prioritise
Score value and effort before the loudest or newest idea takes over the roadmap.
Step
Frame
Turn the idea into a customer hypothesis, pass threshold and clear evidence target.
Step
Run
Design the smallest experiment that can test the riskiest assumption with real customer behaviour.
Step
Invest
Back the ideas that earned it, and keep the evidence tied to each one.
What teams get
A practical workspace for ideas that need evidence.
Rapidly is most useful when your team has more ideas than time. It gives the experiment work somewhere to live, and it gives leaders a clearer view of what deserves people, budget and momentum.
Idea pipeline
A shared place for the ideas your team is already carrying around in decks, spreadsheets, workshops and Slack threads.
Lean canvas and hypothesis
A structured way to move from broad suggestion to problem, customer, value proposition and measurable test.
Experiment design
Customer-facing tests with pass thresholds, owners, links, assets, status and lessons stored in one place.
Evidence trail
The result, learning and the call on what to back stay attached to the original idea.
Portfolio view
A leadership view of experiment velocity, what passed, what stopped, and where value was created or saved.
How clients use it
Useful in a sprint. More useful when the team keeps going.
Most teams meet Rapidly through training or a pretotyping sprint. The point is not to add another tool. The point is to make the new operating rhythm repeatable after the workshop is over.
Use case
During a sprint
Keep live experiments, evidence and decisions visible while the team tests real ideas with customers.
Use case
Across squads
Give product, design, data, legal, risk, marketing and customer teams the same experiment record.
Use case
For leaders
See which bets are gaining confidence, which need another test, and which should stop before more money is spent.
Priority matrix
A value and effort view for seeing which ideas deserve attention next.
Idea pipeline
A flow view from new ideas through prioritised, experimenting, validated, failed and stopped.
Experiment flow
Experiment status moving from designed and ready through live, passed, failed and stopped.
Team leaderboard
Team engagement, experiment outcomes, money saved and value created in one table.
Pricing
Start with your team. Scale when it sticks.
Try Rapidly free for 30 days, no card, and no company-wide commitment. Start with the team running the work, then open idea submission to everyone when you are ready.
From A$1,000 / year for a 10-person pilot. Rates step down as you scale, with no seat limits.
Prices in AUD. Use the USD toggle in the pricing calculator below.
Trial
30 days
Free to prove the workflow with one team
Pilot
A$1,000
Annual pilot price for ten people
Access
No seat limits
Open idea submission when the company is ready
No seat limits: priced by company size, not logins.
Unlike per-seat tools, Rapidly pricing scales with your company, not your team. Your entire product org works in one account, from pilot to enterprise.
Start here
Pilot with one team
Begin with the team that will run it, free for the first 30 days, then from A$1,000 / year for ten people. Prove value on real ideas before you involve anyone else.
Scale point
Open it to the whole company
Roll out org-wide at renewal. A small active team runs the workflow while anyone can submit ideas, and the per-person rate drops as you grow.
Access rule
No seat-limit trade-off
Don't ration access by seat. Pay by company size, not by who logs in, so every good idea has somewhere to go.
Pilots from A$1,000/yr, scaling with your team size.
Pricing calculator
Calculate your price.
Start with the team that will run it. Add more people to see the at-scale price. The estimate updates instantly.
Estimated annual price
A$1,000
A$100 effective per employee / year
Pilot a team now, add the rest of the company at renewal. You are only billed for the people you include.
Marginal rates by employee band
1-25A$100
26-100A$45
101-500A$28
501-2,000A$8
2,001+A$5
Annual cap: A$100,000
Bring one idea and we can see whether Rapidly fits.
In 20 minutes we can talk through the idea, the evidence you already have, and whether the software would help your team make the next decision with more confidence.