What working together looks like

Find the ideas worth backing, before you build.

We help product and innovation teams turn a long list of ideas into the few worth backing, with real customer evidence, before you commit people, budget and momentum. AI drafts the first pass; your experts refine it.

Book a 20-minute call → Test an idea free
Leslie Barry presenting Rapidly software during a rapid experimentation client session

Real engagements

Training, sprints, showcase sessions, and the software trail that stays behind.

Trusted by Tabcorp Gaming & entertainment AGL Energy & utilities RACQ Insurance PEXA Financial services Reece Trade & distribution ANU Education & research
See the case studies →
The quick answer

You leave with decisions, not a deck.

We take your ideas, test the strongest with real customers, and turn the results into a clear call on what to back. Training, the sprint and Rapidly software are how. A tool can't decide for you; a consultant can't scale. We do both.

Shared method

Pretotyping training

1 day · on-site or remote

Your team learns how to turn ideas into testable hypotheses, set pass/fail thresholds, and design experiments that measure what customers do, not what they say.

  • + Pretotyping methods and experimentation mindset
  • + Testable hypotheses and pass/fail thresholds
  • + Safe to Fail guardrails
  • + Two experiments designed from real ideas
  • + 30-day Rapidly software trial included
Client team sharing and recording rapid experimentation ideas

Most clients start here

Pretotyping sprint

2 to 4 weeks · hands-on with your team

We work alongside your team for two to four weeks. We take real product initiatives, run at least three experiments with actual customers, and show which ideas deserve investment.

  • + Training included
  • + At least 3 experiments run against real customers
  • + Leadership Showcase
  • + 30-day Rapidly software trial included
  • + Two check-ins at 30 and 60 days
Rapidly software live idea workspace with AI summary and decision controls

Embedded capability

Rapidly software

Ongoing · per-company licensing

Rapidly keeps every idea, hypothesis, experiment, result and decision in one place. The team gets a searchable evidence trail. Leadership gets a portfolio view of what to back next.

  • + Guided experiment design from idea to hypothesis
  • + Pass/fail results and learnings in one place
  • + Portfolio reporting and experiment velocity
  • + Company-wide access options
“The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2!”
Dan Roesler Executive Manager, PEXA Financial services
“You are smarter when you make decisions based on behavioural data, not your gut. The data is real.”
Richard Guy Experimentation Manager, AGL Energy & utilities
“Validating ideas before committing resources almost feels like a cheat code.”
Ravinith Prasad Project Manager, ANU Education & research
“Within the first 15 minutes, I could see something I'd been missing that I didn't even know I needed.”
Patrick Smith Head of Innovation, Tabcorp Gaming & entertainment
“Google born and Stanford finessed, but perfected by you.”
Derrick Dicker GM of Innovation, RACV Insurance
“A tool and a process to follow has saved us a lot in idea validation.”
Luisa Bradshaw-Wiley Head of Product, Reecetech Trade & distribution
Engagement shape

Scope, train, sprint, showcase, embed.

The timing flexes around your roadmap. The sequence stays simple: get from live ideas to evidence-backed decisions, then leave the team with a system they can keep using.

01

Scope

Choose the decision, ideas, team, and evidence threshold before the sprint starts.

02

Train

Teach the method and frame the first hypotheses from your real ideas.

03

Sprint

Run experiments with real customers and capture the evidence in Rapidly software.

04

Showcase

Decide which ideas are worth backing, with the evidence in front of the leadership group.

05

Embed

Hand over the cadence, evidence trail, and next checks so the team keeps going.

Most clients start with training plus a 2 to 4 week sprint. If the evidence is useful, the next move is usually a wider cadence inside Rapidly software.

Scoping

Let's talk about the idea before we talk about numbers.

Every engagement is shaped around the decision you need to make. Most clients start with training, a pretotyping sprint and Rapidly software underneath so the team can keep going.

What shapes the scope

What we need to understand first

The price depends on how many ideas we need to test, how quickly you need the evidence, and how much capability you want the team to keep afterwards.

The decision

What are you trying to decide, and what evidence would change the decision?

The ideas

One live idea, a short list, or a long list that needs prioritising.

The team

Who needs the method, who needs the evidence, and who signs off the next move.

The rhythm

A one-day training session, a rapid experimentation sprint, or a longer operating model.

Talk through the idea →

Bring us one idea you want more confidence in.

In 20 minutes we can talk through the idea, the evidence you already have, and what would make it a confident yes, no, or not yet. No pitch. Just a practical conversation.

Book a 20-minute call → Test an idea free