Experimenter's Edge

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What you’ll get in
every issue of
‍Experimenter’s Edge

Real-world teardowns — how enterprise teams test bold ideas in days, not months

Field-tested tactics — practical methods you can use immediately

Action-ready tools — canvases, scripts, and checklists you can copy and apply

AI x Experimentation insights — what’s hype, what’s real, and how to adapt

Insider invites — access to occasional live briefings, AMAs, and rapid Q&As

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Join innovatotion, product and strategy leaders
turning ideas into evidence.

I help large teams install Innovation Engines that make
decisions with data, not opinions. We’ve tested 4,000+
ideas and saved millions by killing the wrong ones early.
Experimenter’s Edge is where I share the most
practical lessons with you.

  • Patrick Smith

    Product leader

  • Tom Kerwin

    Founder

  • John Saye

    Innovation Consultant

  • Claus Berthou Madsen

    Head of Prototype

  • Giacomo Poggiali

    Founder

  • Alberto Savoia

    Innovation Leader