How teams turned ideas into evidence.
Proof from Tabcorp, PEXA, AGL, Reece, ANU, RACV, Qantas and other clients who needed faster decisions before committing budget, people and momentum.
Faster, Smarter Experiments Helped Tabcorp Unlock Retail Innovation
$12M in costs avoided and $7.3M in new revenue, from faster experiments at Tabcorp.
130+
Real-world experiments in 12 months
8 days
Idea to experiment time
PEXA: Embedding Pretotyping Company-Wide
PEXA ran 50 pretotypes in 9 months, then put experimentation on the company scorecard.
50
Pretotypes run in 9 months
100 experiments per year
Company-wide goal
AGL: Successfully Pretotyping at Scale
1,000+ experiments a year and $7.5M+ saved, with experimentation embedded across AGL.
1,000+
Tests per year
$7.5M+
Cost savings
The Australian National University: Experimenting with Experimentation
ANU used 45 experiments to narrow 300 ideas into 3 business cases in 12 weeks.
45
Experiments run
300 to 3 business cases
Ideas narrowed
Reece: A Century of Innovating with Pretotyping
Reece tested real customer demand for order editing in one day before building the feature.
1 day
Time to first pretotype
RACV: Transforming Innovation with Pretotyping
New member propositions tested on real customer behaviour, before RACV invested in building them.
38
Experiments in 3 weeks
14
Ideas tested with real customers
Q
Aviation
Qantas: Rapid Experimentation in the AVRO Accelerator
Early-stage ideas earned real evidence before investment, in the Qantas AVRO accelerator.
Caltex Spark: Embedding Innovation Through Pretotyping
Accelerator experiments that validated startups, customer deals, and investments for Caltex.
75%
Success rate
HCF
Insurance
HCF Catalyst: Health-Technology Scaleup Accelerator
Health ventures tested their ideas with real evidence before HCF committed partnership investment.
Lion: Embracing Experimentation in Food & Beverage
A repeatable test-and-learn rhythm at Lion, built through accelerator experiments.
Racing Victoria: Creating the Next Major Event
A new multi-million-dollar annual event, shaped from live customer evidence in days.
5 days of intensive experimentation
Duration
Hack day + 5-day sprint
Process
RACQ: Testing Mobility-as-a-Service with Pretotyping
RACQ killed a multimillion-dollar mobility idea in 3 days, before building it.
3 days
Time to validate
SA
Corporate accelerators
Slingshot Accelerator: Rapid Experimentation in Corporate Startup Accelerators
Experimentation embedded into accelerator programs with Qantas, Caltex, HCF, News Corp, and Lion.
5+ (Qantas, Caltex, HCF, News Corp, Lion)
Accelerator programs
75%
Caltex Spark success rate
AF
Media
AFR: The New Face of Product Testing, From Pretend Chatbots to Fake Websites
A national business feature on how companies test demand with real evidence before building.
RE
Gaming & entertainment
From Ideas to Evidence: Building an Innovation Engine in a Regulated Enterprise
130+ live experiments in 12 months, 8X ROI, and millions saved, inside a highly regulated enterprise.
130+
Live experiments in 12 months
~8 days
Idea to experiment time
AI as Facilitator: How Voice Mode ChatGPT Ran a High-Quality Case Study Interview
An internal experiment: voice AI ran a sharper case-study interview in half the editing time.
50%
Editing time reduction
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