What is Pretotyping and why does it work?
We’re glad you asked. Because in our experience, Pretotyping is a fast track to successful innovation cultures and better results.
Pretotyping is the missing step before prototyping, saving organisations millions and fast-tracking winning ideas.
Created at Google.
Perfected at Stanford.
Trusted globally.
Pretotyping tests what customers actually do (not what they say)
Pretotyping is a proven experimentation method that tests ideas early and quickly, so you know what to shelve and what to build. It was created by Alberto Savoia – an Exponentially adviser and supporter – and is used by Lego, P&G, IKEA and many more leading organisations.
Pretotyping is not about customer surveys, focus groups or voting. Instead, it follows a scientific method to test ideas by:
1. Creating a hypothesis
2. Running an experiment to test it with real customer data
3. Designing another experiment to test a revised hypothesis
4. Repeating until you have enough data to know the idea will/won’t work
Experiments that you run during this process involve getting the idea into the market without building it. You might run ads, create a landing page, send an email campaign, or mock up a physical product – in other words, cost-efficient activities that gather real data about what customers will do (not what they say they’ll do or what you think).
Pretotyping is a rigorous process that de-risks innovation by allowing you to discover which ideas will work and which ones will fail, before you invest in building them.
Learn about Pretotyping via articles, guides and training
Articles & case studies
Learn about Pretotyping in our bank of articles, including case studies about other organisations’ rapid experimentation experiences.
Innovation Guide
Download our free Innovation Guide and learn how to get started with embedding rapid experimentation and Pretotyping in your organisation.
Pretotyping training
Gain Pretotyping certification in 30 days with our self-paced online course and join the ranks of innovators at Google, Amazon and Tesla.
Join our Pretotyping community
Join our Pretotyping community, Fast Track, where innovators from around the world connect to share ideas, ask questions and learn from each other.
We also share the latest news and thought leadership on innovation and Pretotyping.
