The MVP Method

 Definition:

Create a first iteration of your product with the absolute minimum set of features that would make it valuable and useful, at least to early adopters.

Example:

The first version of the iPhone did not support cut-and-paste, it offered a very limited number of apps, it did not support notifications or the uber-popular Microsoft Exchange email back-end, and it required iTunes to activate/use it. But people wanted it so much that they did not care about the missing functionality‚ a great indicator of interest.

Resources:

Rapidly: helps you work out which ideas you should invest in, by tracking your experiments and using data to tell you what will work.

Set your organisation up to test ideas before you invest. And grow, exponentially.