The MVP Method
Definition:
Create a first iteration of your product with the absolute minimum set of features that would make it valuable and useful, at least to early adopters.
Example:
The first version of the iPhone did not support cut-and-paste, it offered a very limited number of apps, it did not support notifications or the uber-popular Microsoft Exchange email back-end, and it required iTunes to activate/use it. But people wanted it so much that they did not care about the missing functionality‚ a great indicator of interest.
Resources:
Rapidly: helps you work out which ideas you should invest in, by tracking your experiments and using data to tell you what will work.
Free Pretotyping Course
Access all 5 self-paced modules and learn how to:
- Move from "Can we build it?” to the far more important “Should we build it?”
- Adopt the Innovator’s Mindset
- Apply 9 practical pretotyping methods to turn opinions into evidence
- Take ideas from concept to first experiment
- Run experiments and gathering real data that matters
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