The One Night Stand Method
Definition:
Offer a pretotype version of your product or service on a very limited time basis to see if there is any interest before making any long-term commitments.
Example:
Sacrificing their own apartment for one night, Airbnb founders created a simple website in which they offered an alternative to hotel rooms: an air mattress + simple breakfast for $80/night (a bargain in San Francisco). Much to their surprise, 3 people signed up very quickly and they collected $240 on their first night. Airbnb is now valued at over $10B!
Resources:
Rapidly: helps you work out which ideas you should invest in, by tracking your experiments and using data to tell you what will work.
Free Pretotyping Course
Access all 5 self-paced modules and learn how to:
- Move from "Can we build it?” to the far more important “Should we build it?”
- Adopt the Innovator’s Mindset
- Apply 9 practical pretotyping methods to turn opinions into evidence
- Take ideas from concept to first experiment
- Run experiments and gathering real data that matters
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