The One Night Stand Method

Definition:

Offer a pretotype version of your product or service on a very limited time basis to see if there is any interest before making any long-term commitments.

Example:

Sacrificing their own apartment for one night, Airbnb founders created a simple website in which they offered an alternative to hotel rooms: an air mattress + simple breakfast for $80/night (a bargain in San Francisco). Much to their surprise, 3 people signed up very quickly and they collected $240 on their first night. Airbnb is now valued at over $10B!

Resources:

Rapidly: helps you work out which ideas you should invest in, by tracking your experiments and using data to tell you what will work.

Set your organisation up to test ideas before you invest. And grow, exponentially.