Guides, tools & training to experiment faster
Free guides, tools and training for teams that test ideas before they build them.
Featured Guide
Build a rapid experimentation capability in 90 days
How to build a rapid experimentation capability inside your company. Includes the 90-day implementation roadmap, the XYZ Hypothesis framework, and case studies from 50+ organisations.
This free guide will help you:
- • Understand how rapid experimentation helps organisations get ahead
- • Learn about Pretotyping and how it works in practice
- • Achieve the experiment velocity essential to sustainable growth
- • Know where to start with embedding rapid experimentation in your organisation
Get your free guide
$38M+
Value generated from validated ideas
$30M+
Saved by testing before building
4,000+
Experiments run with teams
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In-Depth Guide
Rapid Experimentation for teams
Deep-dive into pretotyping, lean validation, and building experiment-driven product teams. Covers the full framework from hypothesis to scaling.
Read the guide →Comparison Guide
Pretotyping vs Prototyping
Learn the difference between pretotyping and prototyping, when to test demand first, and when a prototype is the right next step.
Compare the methods →In-Depth Guide
AI-Powered Experimentation
How AI accelerates every stage of the experiment lifecycle, from hypothesis generation to automated analysis and portfolio optimisation.
Read the guide →Learn & Connect
Pretotyping Hub
Methods, examples, and tools, everything you need to understand and apply pretotyping.
Blog
Articles, insights, and practical advice on rapid experimentation and innovation.
Online Training
Learn pretotyping free, the complete course with practical tools and real examples.
Speaking Events
Book Leslie Barry for your next workshop or event, or join one of ours.
Newsletter
Join 3,000+ innovation leaders. No spam, just practical experimentation insights.
Contact
Get in touch to discuss how we can help your team experiment faster.