Exponentially just turned five, and it’s been quite the experiment. With our last reflection in 2019, read on to hear how Exponentially has grown over the last three years, from navigating the pandemic to conducting a full brand refresh.

Our community is full of innovative thinkers, so it goes without saying that we get a lot of great questions on the ins and outs of pretotyping and experimentation. Here’s a few brilliant questions we’ve had pop up recently.

When discussing the concept of pretotyping with someone new, we often get asked the question: "Wait . . don't you mean 'prototyping'?" We get that it can be confusing, and so we'd like to clear it up.

The world of innovation is filled with methodologies, frameworks and ideas around best practice. Within these ideas, the main question often boils down to: How can we innovate as quickly, as efficiently and as adaptably as possible?

Thoughtland looks wonderful, but it is a dangerous place where opinions run rampant and customers lie to you. Instead, use pretotyping to stay away from Thoughtland and gather the data you need to validate and iterate your ideas.

From a sunny garden in Singapore, expert pretotyper Tim Vang recently caught up with The Official Pretotyping Podcast to share insights gained across 7+ years of industry experience. Like Leslie, Tim was trained in the pretotyping method by Alberto Savoia himself.

Daniel recently sat down with The Official Pretotyping Podcast hosts Jonathan Sun and Robert Skrobe to explain his self-defined role as a 'risk coach', what he believes is the difference between data and opinion, and to offer listeners his top tips for getting started with innovation.

Farzad Darouian recently caught up with The Official Pretotyping Podcast to discuss his innovative Amazon bookmark gift card idea, his history with and passion for pretotyping, and his belief that rapid experimentation bridges the gap between specialisations to create incredible products.

During a recent *virtual* chat with The Official Pretotyping Podcast hosted by Robert Skrobe and Jonathan Sun, we had the chance to hear about Patrick Copeland’s role in the birth of pretotyping, differences in culture between Amazon and Google, and why a crisis management system is at the top of his ‘favourite projects’ list.

Over the past few weeks, we’ve taken a look at some of the most prominent innovation methods out there, examining their strengths, discussing where they may fall short and explaining how pretotyping is the perfect companion to all of them.

Human-centred design gathers stories, deliberately seeking out emotions and opinions in order to generate ideas for potential solutions. But like all the other methodologies in our ‘Pretotyping and…’ series, it’s not about replacing one with the other.

When it comes to innovation, an easily identifiable example of excellence is Amazon: led by Jeff Bezos, this powerhouse of ideas has changed the face of eCommerce and invention the world over. Expectations surrounding delivery and customer support have been elevated to stratospheric heights, and the new innovations just keep on coming.