From Ideas to Evidence in Weeks.
Exponentially builds Innovation Engines that deliver results - combining training, sprints, and our Rapidly platform so enterprises can make decisions with data, not opinions.
$38M
generated
4000+
ideas tested with enterprises
$30M
saved by stopping weak ideas early
Turning ideas into evidence with Pretotyping - created at Google, refined at Stanford, and amplified by AI.
THE PROBLEM
Ideas are easy. Proof is hard.
Most enterprises still build on opinions, not
evidence. Projects burn millions without
proof of value. Exponentially changes that.
With Pretotyping and Rapid
Experimentation, you’ll know in weeks what
to stop, what to pivot, and what to scale.
We’ve spent decades working with some
of the world’s smartest innovators and
biggest organisations to solve this.
THE FIX
Pretotyping: Test demand Before You
Build Anything.
Pretotyping answers the question “Should we build it?” before time and money are wasted. It helps
teams test demand fast, at low cost, and with real customer signals.
Experiment Sprints
Move from idea to evidence in 2–4 weeks. Run Pretotyping experiments to gather real data on shortlisted ideas – iterate, drop or validate.
Innovation Engine
Embed Pretotyping as a system across the enterprise. Make cross-functional business cases on validated ideas to align everyone towards success.
Pretotyping asks what should we build?
Validate with customer data
Pretotyping is the Missing Step Before Prototyping.
Most organisations jump straight to
prototyping - only to discover too late that
customers don’t care. Pretotyping bridges
that gap by providing early, reliable evidence
of demand. Originally created at Google and
refined at Stanford, it has become a proven
method for innovation leaders worldwide.
Exponentially helps teams embed
Pretotyping into their innovation process at
scale — running hundreds of idea
experiments in parallel, spotting winners
early, and building a repeatable system
for bold, low-risk innovation.
Innovation doesn’t have to be guesswork.
Exponentially uses a clear, repeatable
framework to turn ideas into evidence. Every
stage filters noise, reduces risk, and builds
confidence in the ideas that matter most.
There are five simple steps to validate ideas:
Idea
Surface bold, overlooked opportunities.Prioritise
Focus on what’s viable, valuable, and urgent.Experiment
Test fast with real customers and real data.Action
Translate signals into a business case.Outcome
Scale winners, stop losers.
Every Innovation Engine begins with training, accelerates through live sprints, and sustains with Rapidly, so you can build capability and evidence at the same time.
Every Innovation Engine begins with training, accelerates through live sprints, and sustains with Rapidly, so you can build capability and evidence at the same time.
PROOF
Innovation Engines in Action
Enterprises across industries are embedding Innovation Engines with Exponentially, running thousands of experiments, saving millions, and scaling what works.
Energy Utility
Saved $7.5M by embedding Pretotyping into product innovation
Hardware Retailer
Validated a new feature in just one day with a simple button experiment.
Insurance Company
Ran 38 experiments in 3 weeks, tested 14 ideas with real customers.
National Digital Conveyancer
Scaled Pretotyping across 300+ staff in under 9 months, saving millions.
Education
"We can pick out ideas that we know have a better chance of success, and we are able to reduce so much wasted investment. Think about all the costs that go into executing projects that don’t end up delivering the outcomes that you wanted. We’ve struggled with this over the years, and this is exactly why rapid experimentation is the answer."
Professor Ian Anderson
Deputy Vice Chancellor
Digital conveyancing
"If you want to be a fast-paced, customer-led organisation, you have to be thinking constantly about how you’re going to expand and grow across all dimensions, and you want to have experimentation and innovation as central. Pretotyping is an important element of that."
Glenn King
CEO, Pexa
Education
“Thanks for giving a guest lecture in my Product Management class on the topic "pretotyping". The lecture not only gives a convincing argument why pretotyping is very useful in developing MVP, it also gives students practice guidance in implementing the idea. The students love the class and they applied pretotyping to test the validity of their assumptions before designing MVP’s in the class project.”
Edison Tse
Associate Professor of Management Science and Engineering & Introduction to Product Management, Stanford University
Food & Beverage
"Leslie is a fantastic facilitator and he made the introduction to Pretotyping very exciting and engaging. So important to start with the problem you are trying to solve before you jump to solution mode. The ability to establish experiments using the methods taught is delivering real business value to the teams."
Christina Zavalis
Head of Supply Sustainability and Technology
Energy
"We run 1000 tests a year, and it’s probably going to be 2000 next year… This really high number of tests means we’re getting smarter [as a company]... This gives us an enormous amount of credibility and we have confidence in stopping things if that’s what the data says."
Richard Guy
Head of Emerging Product, AGL
Insurance
"What we did learn quickly, and for little outlay, was that there was no point developing a fully-fledged service in the hope that people would come. The experiment proved that they wouldn’t. We saved a few hundred thousand dollars by stopping."
Greg Booker
CIO, RACQ
Digital conveyancing
"The Pretotyping course and rapid experimentation saved our organisation $200,000 before lunchtime on day 2! This should be BAU in every leading organisation."
Dan Roesler
Executive Manager & Customer Assets, PEXA
Technology
"Leslie has a deeply purposeful connection to the pretotyping philosophy and he has done amazing work in industrialising the training, tools and methodologies to truly bring pretotyping to life in companies ranging from digital natives all the way through to large enterprises."
Scott Thomson
Head of Innovation and Customer Engineering, Google
Media
"From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review newspaper… Using pretotyping and digital for data-driven innovation as is NewsCorp Australia’s NewsBolt Accelerator."
Michael Miller
Executive Chairman, News Corp
