If you’re looking for the next big product or service to excite your customers, you need to start finding ideas that customers love. It’s important to remember that failing is inevitable. Between 80-99% of all new ideas are terrible. That’s why you need to follow these steps to start spotting the ideas that might be worth investing in.

Six years ago, it all started with an idea and handshake. I wanted to see if I could build a business around Pretotyping and Rapid Experimentation, and thankfully, Alberto Savoia — creator of Pretotyping — gave me the green light to use his workshop material in my training.

Once we cross the first hurdle in a company of being able to execute experiments at all, the next step is to ramp up Experiment Velocity. I use this single measure to get the experimentation wheel spinning faster.

Recently, I had the privilege of catching up with Jack Simpson, GM Product of Tabcorp, who interviewed me for their Customer Learning Academy about all things pretotyping, experimentation, success and — of course — failure.

In 2002, the U.S. Secretary of Defense, Donald Rumsfeld, introduced the concept of Known Knowns, Known Unknowns, and Unknown Unknowns. When designing hypothesis for ideas to test with clients, it's interesting to see how pretotyping brings to light these "Unknown Knowns".

Greg Isenberg had an idea for starting a community focused on productivity and AI. To gauge interest, he tweeted about it and received an overwhelmingly positive response. With a simple yet effective strategy using Typeform and a $65 paid ad on Twitter, he found a way to solve the problem.

As the economy tightens, we're all looking for growth opportunities. I'm trying to avoid talking about AI, but with its extraordinary influence on business right now it's virtually impossible. If you zoom out and look at all the new AI apps and solutions, they’re essentially the same pattern repeating — and it’s working.

Ben's Bites is a daily newsletter listing all the latest AI tools and solutions. It's great reading about the micro and macro problems people are trying to solve — some are real, and some fall under the “how can we force an AI story into this problem” umbrella. Experimentation is in full force here, but I wonder what good looks like for an AI product?

Welcome to the new year — we hope you’re as fired up as we are to get back into action with innovation, experimentation, and — of course — pretotyping. But before we resume our scheduled programming, let's take a moment to predict the year ahead.

ChatGPT, the chat interface to OpenAI, arrived last week. This technology is day zero of the next big thing — starting now. The shift has happened, and this is an iPhone-level inflection point! Useful, practical AI is here, and it's going to 10x the speed of all the baseline stuff you have to do in business every day, so you can create more output that actually makes a difference.

In case you haven't been brought up to speed, Elon has integrated an opt-in monthly subscription feature to Twitter known as 'Twitter Blue'. Users can choose to subscribe to Twitter for $8 a month, giving them the iconic blue verification symbol next to their username, which was once reserved for notable, public figures.

According to the Every newsletter and an article from The Guardian, popular video hosting platform TikTok is looking to diversify its range by taking a slice of the e-commerce pie. This will potentially put them up against e-commerce giants like Amazon and Shopify.