The enterprise innovation challenge
What we do
The experimentation landscape
The world of enterprise innovation and experimenting at scale has a problem.
We’re really good at creating ideas using methods such as human-centred design to discover customer problems and explore possible solutions. And we’re great at knowing how to build our ideas, using methodologies such as lean and agile to create like proof of concepts and minimum viable products.
In this day and age, it’s never about can we build it, but how we’ll do it. That sounds pretty good, right? Unfortunately, this is where the trouble starts.
The gap
The problem that is consistently overlooked in business isn’t questions like “can we build it?” or “how can it be done?” — it’s “should we build it in the first place?”
How do we know our ideas will work before we invest tens of thousands (or even millions) of dollars? How do we create products and services we know our customers will love, before we invest?
Our solution
There are three key questions organisations need to be asking:
How do we prioritise our ideas?
How do we test them to know whether they're worth investing in?
Once we’ve validated our ideas, how do we take action to build a business case?
We’ve spent years working with some of the world's biggest organisations answering these questions. The solution? A robust and proven framework that solves this enterprise innovation challenge — our Rapid Experimentation Framework.