Articles & Insights
We’re always thinking about innovation and how to do and make
things better. Here, we explore this in articles about Pretotyping
and other rapid experimentation tools and methods.
“Congrats on the failure.” Why testing your ideas cannot NOT work
Failure isn’t failure, it’s data. Learn why Pretotyping helps ideas evolve or die fast, saving you time, money, and ego. Try one test today.
Embracing failure makes success even sweeter, right?
Newsletter: Embracing failure makes success even sweeter, right?
Pretotyping is all around us; can you spot it?
Newsletter: Pretotyping is all around us; can you spot it?
Combinatorial Innovation: two birds, one creative stone
Newsletter: Combinatorial Innovation: two birds, one creative stone
Predictions, AI and the 10X experiment challenge
Newsletter: Predictions, AI and the 10X experiment challenge
The AI's have landed, and they're here to stay
Newsletter: The AI's have landed, and they're here to stay
A virtual checkmark worth $8 – would you pay it?
Newsletter: A virtual checkmark worth $8 – would you pay it?
What does pretotyping success look like?
Newsletter: What does pretotyping success look like?
Tesla, data, and an epic pretotyping fail…
Newsletter: Tesla, data, and an epic pretotyping fail…
BYO bottle with this experiment from Coca-Cola
Newsletter: BYO bottle with this experiment from Coca-Cola
Infiltrating LinkedIn to get skin in the game
Newsletter: Infiltrating LinkedIn to get skin in the game