April 2023: Free for now but not forever

How Greg Isenberg struck gold on an opportunity to change the AI community landscape. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Pretotyping in action

Free for now but not forever

Spotted in the wild:

$65 spent to build the largest AI community on the internet

Greg Isenberg had an idea for starting a community focused on productivity and AI. To gauge interest, he tweeted about it and received anoverwhelmingly positive response. Many followers expressed a need for help implementing AI into their workflows. With a simple yet effective strategy using Typeform and a $65 paid ad on Twitter, he found a way to solve the problem. The result?

• A thriving 25,000 member community
• A productised agency on track to hit 7 figures in year one

You can read the full story here .

What's the pretotype?

Image Source

Greg used the Infiltrator Pretotype method to place his call to action in the massively popular Jackson Greathouse Fall’s HustleGPT thread that was blowing up. 50,000 people signed up in 40 days! That's real skin in the game.

Want your 'in the wild' featured next month (and an Amazon gift card to boot)? Hop on over to our Slack channel!

What’s working well? What could be better?

Carefully crafting the 'would you like one?" question (which often just gives you opinions, and opinions are not data) to get someone to take the action "Reply AI to the tweet" gave Greg initial levels of interest. Smart!

What are the takeaways?

• Jump on your idea fast and find unique ways of exploring the intersection of your idea, the need you're solving, and where you can find an early adopter audience.
• Ask for skin in the game and if it's a winner, you'll know it when you see it!

In the field

I'm working with a large enterprise client that is highly motivated, well-funded and excited to run experiments and I am once again reminded of how important it is to align ideation from the product teams with staff that are in the field directly engaging with the customer, prioritising the best ideas and then rapidly testing. We're not experimenting as fast as I'd like, but the groundwork of aligning the teams so we can move fast later will allow us to experiment at pace in a few weeks.

One thing

Image Source

"When you work toward your goal, you're taking steps to success." — Brian Solis

Until next month, happy innovating! Leslie

Liked this? Pass it on! Share this newsletter:

Can't get enough of innovation? There's plenty more where this came from...

Get the Simple

Innovation Guide

Switch the question from “can we?” to “should we?” and start experimenting better in your business. Download the guide .

Rapidly is here!

Exponentially's rapid experimentation software solution is ready to help your business find winning ideas faster.

Join our pretotyping community

Our community is full of innovators from around the world – join us to ask questions, share ideas, and learn from the best.

Copyright © Exponentially, All rights reserved.