Why it's a bad idea to invest in good ideas
Every inventor, innovator, entrepreneur believes that their idea is a "good idea". And yet, most new products, services, and companies fail in the market. What's going on? In this video, you'll learn why it's a bad idea to invest in good ideas.
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AI + Experimentation Resources
Experimentation Tools Directory: 10 Essential Tools for Innovation Teams. From AI assistants and design platforms to market research and analytics tools, covering the complete experimentation lifecycle from ideation to review. Experimentation tools include ChatGPT, Figma, Framer, Synthetic users, Rapidly and Heatseeker.
Why Your Idea Systems Are Just Popularity Contests
Votes are merely opinions based on unvalidated assumptions. It's essential not to use these votes as indicators of whether to invest in an idea.
5 Years of Exponentially
Exponentially just turned five, and it’s been quite the experiment. With our last reflection in 2019, read on to hear how Exponentially has grown over the last three years, from navigating the pandemic to conducting a full brand refresh.