Why it's a bad idea to invest in good ideas

Every inventor, innovator, entrepreneur believes that their idea is a "good idea". And yet, most new products, services, and companies fail in the market. What's going on? In this video, you'll learn why it's a bad idea to invest in good ideas.
More blogs

What happens when AI runs your customer interviews?
Newsletter October 2025: What happens when AI runs your customer interviews?

September 2025: Is Experimentation Dead in the Age of AI?
September 2025: Is Experimentation Dead in the Age of AI? AI accelerates the build, but only experimentation tells you what customers actually want.

July 2025: 12 experiments in 3 weeks. Here's what happens when teams prioritise velocity over perfection
Newsletter: July 2025: 12 experiments in 3 weeks. Here's what happens when teams prioritise velocity over perfection.