December 2022: The AI's have landed, and they're here to stay

December 2022: The AI's have landed, and they're here to stay
Are you ready to take advantage?
Pretotyping in action
The AI's have landed, and they're here to stay
Spotted in the wild:
OpenAI's chat interface, ChatGPT, taking the business world by storm
ChatGPT , the chat interface to OpenAI, arrived last week. This technology is day zero of the next big thing — starting now. The shift has happened, and this is an iPhone-level inflection point! Useful, practical AI ishere, and it's going to 10x the speed of all the baseline stuff you have to do in business every day, so you can create more output that actually makes a difference.
What's the pretotype?
This isn't really a Pretotype, but it's too significant a leap forward in the ability to rapidly experiment to not mention it. Imagine being able to ask a chatbot to give you a list of the best SEO blog titles for a dog accessory e-commerce website. Then, automatically create blog posts from these topics using GPT3 prompts and post them to Shopify. Well, this is possible right now :
The speed of testing is going to accelerate — and the amount of junk and dumb ideas too! But we know 99 of 100 ideas fail, so test away. Ask ChatGPT to 'improve your call to action’. Then ask it to 'create five tweets targeted at xx audience'. 2 minutes later, you're ready.
Want your 'in the wild' featured next month (and an Amazon gift card to boot)? Hop on over to our Slack channel!
What’s working well? What could be better?
Understanding that this technology is not magic but an incredible resource to augment and accelerate thinking by aggregating the best statistically relevant answer that would be useful to you is key. We still need to apply our minds to the output and craft well-designed experiments.
What are the takeaways?
- AI is here, it's useful, and it works. Use it now.
- Think about how this can accelerate your experiments or help you explore combinatorial innovation. In this case, AI + x = new product.
- This is not crypto. It's real. Try it and learn.
Now, check out this improved version of what I wrote from ChatGPT:
In the field
AI has taken my job 😁 But remember: it's not time to be fearful of tools like ChatGPT — it's time to be smart and think about how you can leverage them to your advantage.
One thing
Until next month, happy innovating! Leslie
Liked this? Pass it on! Share this newsletter:
Can't get enough of innovation? There's plenty more where this came from...
We have a brand new website!
Check out our new look and features at exponentially.com .
Rapidly is here!
Exponentially's rapid experimentation software solution is ready to help your business find winning ideas faster.
Join our pretotyping community
Our community is full of innovators from around the world – join us to ask questions, share ideas, and learn from the best.
Copyright © Exponentially, All rights reserved.
</body
More blogs

July 2025: 12 experiments in 3 weeks. Here's what happens when teams prioritise velocity over perfection
Newsletter: July 2025: 12 experiments in 3 weeks. Here's what happens when teams prioritise velocity over perfection.
.png)
AI + Experimentation Resources
Experimentation Tools Directory: 10 Essential Tools for Innovation Teams. From AI assistants and design platforms to market research and analytics tools, covering the complete experimentation lifecycle from ideation to review. Experimentation tools include ChatGPT, Figma, Framer, Synthetic users, Rapidly and Heatseeker.

Why Your Idea Systems Are Just Popularity Contests
Idea votes are just opinions. See why Pretotyping beats popularity, and how to integrate experiments into your system. Fix your funnel today.