Pinocchio and the beans

The Pinocchio Pretotype is one of the simplest and most revealing pretotyping techniques. In this video, Alberto Savoia shows us how he pretotyped a smart speaker using a can of beans.

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Newsletter: July 2025: 12 experiments in 3 weeks. Here's what happens when teams prioritise velocity over perfection.

AI + Experimentation Resources

Experimentation Tools Directory: 10 Essential Tools for Innovation Teams. From AI assistants and design platforms to market research and analytics tools, covering the complete experimentation lifecycle from ideation to review. Experimentation tools include ChatGPT, Figma, Framer, Synthetic users, Rapidly and Heatseeker.

Why Your Idea Systems Are Just Popularity Contests

Idea votes are just opinions. See why Pretotyping beats popularity, and how to integrate experiments into your system. Fix your funnel today.

Set your organisation up to test ideas before you invest. And grow, exponentially.