YODA beats OPD
You need DATA not OPINIONS to decide whether or not to invest in a new business or product idea. But not all data is created equal. In this video, I will teach you that when it comes to market research, there are two types of data: OPD and YODA.
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AI + Experimentation Resources
Experimentation Tools Directory: 10 Essential Tools for Innovation Teams. From AI assistants and design platforms to market research and analytics tools, covering the complete experimentation lifecycle from ideation to review. Experimentation tools include ChatGPT, Figma, Framer, Synthetic users, Rapidly and Heatseeker.
Why Your Idea Systems Are Just Popularity Contests
Votes are merely opinions based on unvalidated assumptions. It's essential not to use these votes as indicators of whether to invest in an idea.
5 Years of Exponentially
Exponentially just turned five, and it’s been quite the experiment. With our last reflection in 2019, read on to hear how Exponentially has grown over the last three years, from navigating the pandemic to conducting a full brand refresh.