Experimenter's Edge

Get practical Pretotyping tactics, teardown examples, and AI-era insights straight to your inbox.

What you'll get in every issue of Experimenter's Edge

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Real-world teardowns, how teams test bold ideas in days, not months

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Field-tested tactics, practical methods you can use immediately

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Action-ready tools, canvases, scripts, and checklists you can copy and apply

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AI x Experimentation insights, what's hype, what's real, and how to adapt

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Insider invites, access to occasional live briefings, AMAs, and rapid Q&As

Trusted by 3000+ innovators

Join innovation, product and strategy leaders turning ideas into evidence. I help large teams install Innovation Engines that make decisions with data, not opinions. We've tested 4,000+ ideas and saved millions by killing the wrong ones early. Experimenter's Edge is where I share the most practical lessons with you.

Patrick Smith

Product leader

Tom Kerwin

Founder

John Saye

Innovation Consultant

Claus Berthou Madsen

Head of Prototype

Giacomo Poggiali

Founder

Alberto Savoia

Innovation Leader