The experimentation system that stays after we leave
Capture ideas. Run pretotyping experiments. Track what you've saved by stopping bad ideas early and what you've validated.
One place to turn opinions into data.
4,000+ experiments since 2020
Trusted by teams at TabCorp, PEXA, Swyftx, Reece, and more.
We train your team and prove pretotyping works. The platform keeps it running.
In a four-week sprint, we help your team run real experiments on real ideas — proving this works in your environment. When we leave, the platform stays.
It's not another idea management tool or popularity contest. It's a system purpose-built for pretotyping: capturing ideas, designing experiments, tracking results, and showing exactly what you've learned.
Think of it as the consultant on site after we're gone.
What it does
Capture ideas — From anyone in the company. Structured intake without the fluff of idea management systems.
Prioritise with data — See what's a money pit vs. a quick win. No more "whoever shouts loudest."
Design pretotyping experiments — Guided workflow from idea → lean canvas → hypothesis → test.
Track pass/fail and learnings — Every experiment, every result, every iteration in one place.
Report to leadership — $ saved, $ generated, experiment velocity. A portfolio view you can take to the board.
AI built in
Most teams get stuck turning a rough idea into something testable. The platform's AI accelerates the thinking:
Brainstorm and expand — Turn a half-formed idea into multiple experiment angles
Auto-generate Lean Canvas — Understand the customer problem and solution in minutes
Draft pretotyping hypotheses — Get to "what percent of which people will do what" faster
Pick the right method — Fake door, mechanical turk, Pinocchio — matched to what you're testing
Summarise results — Auto-generated learnings so you can move to the next experiment
You still make the decisions. The AI just gets you there faster.
Capture ideas from anyone
Kill bad ideas before they cost you
AI helps you design better experiments
Ready to start?
Works with your stack
The platform doesn't run experiments or replace your tools. You'll still use Figma, Intercom, your analytics, your ad platforms.
Exponentially connects the dots and captures the learning. One system to coordinate and document — not another tool to rip and replace.
“Having a tool and a process to follow has been really impactful in our product management process — it’s saved us a lot in idea validation. It’s also been impactful in upskilling product managers because it’s consistent and the tool guides you.”
