You run hundreds of experiments a year. We help you back the ones that win .
From AO Labs to AO StartUps to AO Ventures, you already test before you scale. Pretotyping makes that instinct a system — real customer evidence on every bet, in days, before the budget gets committed.
Built at Google · Taught at Stanford · 50+ enterprise teams
Banked
$68M+
Fund the best, save on the rest.
You reinvent half the Australian Open every year. Which half deserves the budget?
Craig Tiley's 50% mandate keeps no two tournaments the same — and it works. AO Labs, AO StartUps and AO Ventures put dozens of bets in motion every season, from AO Animated to Bolt6 line-calling. But the same speed that finds breakouts also makes the expensive mistakes: the ideas that get scaled before anyone proved fans, players or operations actually wanted them.
50%
Of the AO reinvented every year
40+
Startups piloted through AO StartUps
$40M
Committed across AO Ventures funds
1.2M+
Fans through the gates at AO 2025
The real cost
It isn't the pilot that fails. It's the winning-looking idea that gets the budget, the headcount and the rollout — and then nobody uses it. Pretotyping is the missing step that tells you which bets to scale, before you commit.
Pretotyping plugs straight into your innovation engine.
You already run the loop: an in-house lab, an accelerator, and a fund. Pretotyping is the shared method that makes each one decide faster — built at Google, taught at Stanford, embedded across 50+ enterprises.
Your team ships broadcast and fan-experience ideas at pace — AO Animated, skeletal tracking, new match-centre features. Pretotyping sets a pass/fail threshold on each one before the build, so engineering time goes to the features fans will actually use.
Forty-plus startups have piloted at the AO. Bolt6 ran two years side-by-side with Hawkeye before replacing it — a textbook de-risk. Pretotyping gives every cohort that same structure: a clear hypothesis and the evidence to scale, pause or pass.
With $40M committed, conviction has to come from evidence, not the pitch. Pretotyping turns a founder's claim into measured customer behaviour — YODA, your own data — so the fund backs traction it can see, not a story it has to trust.
The same platform. Real customer numbers.
Platform used
130+ real-world experiments in 12 months
Platform used
1,000+ tests per year
Platform used
50 pretotypes run in 9 months
Platform used
45 experiments run
Platform used
38 experiments in 3 weeks
Bring us one AO idea. We'll tell you if it's worth scaling.
Twenty minutes with Leslie Barry. We look at one idea on your roadmap, the evidence you already have, and whether pretotyping is a useful next step before AO 2027. No pitch.