Articles & Insights

We’re always thinking about innovation and how to do and make
things better. Here, we explore this in articles about Pretotyping
and other rapid experimentation tools and methods.

MD. Jummon Mirdha MD. Jummon Mirdha

How do you pretotype a pretotyping course?

We launched our online Pretotyping Course six weeks ago, on Monday, August 31, 2020. It’s been a hit. But… we almost set ourselves up for total disaster, because we almost didn’t pretotype it…

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MD. Jummon Mirdha MD. Jummon Mirdha

How to innovate like Tesla (for $0 in 24 hours)

Elon Musk is a master pretotyper. He knows how to test ideas with real customers in the market before he builds anything, so that by the time Tesla invests time, money, and effort into building a new product, they know it’s going to work…

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Set your organisation up to test ideas before you invest. And grow, exponentially.

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