More ideas than budget?
We find the few
worth building.
We test your ideas on real customers before you build, so you fund the winners with proof and cut the rest before they cost you.
$68M+ generated and saved · 4,000+ experiments · 50+ enterprise teams
AI made building cheap.
Now everyone's shipping
ideas nobody tested.
An app your team spun up in a weekend looks like a product. It isn't. It's a guess with a nice interface, until real customers weigh in. The pile of “ready” ideas has never been bigger, and neither has the risk of funding the wrong ones.
Why now
AI-accelerated output.
Rapid validation at scale.
More throughput is coming. The operating model decides whether it turns into momentum or noise.
AI increases output
Volume and tempo are climbing across every team. More ideas in, more cross-business requests, faster ship pressure, teams already at capacity.
Speed becomes chaos
More throughput without structure means building the wrong things, faster. Ideas pile up with no front door. Owners unclear, requests get lost. Half-written briefs, weak filters. Bets get made on opinion, not evidence.
Speed with control
A lightweight system from idea to decision. Bad ideas get stopped early, before the build cost. Investment concentrates on the right bets.
We test ideas
before you build them.
Most teams validate with surveys and focus groups. That measures opinions, what people say. We measure what they actually do, real skin in the game, using pretotyping (the method built at Google and taught at Stanford). Data beats opinion, especially now. Reading that data, knowing which signal means fund and which means kill, is the part that takes judgment. After 4,000+ experiments with 50+ enterprise teams, that judgment is what we bring.
The method
Pretotyping. Prove demand without building the thing.
The software
Rapidly. Drafts the tests and tracks every bet in one place.
The people
Our operators read the evidence with your team, and leave you able to call it yourselves.
Anyone can test
one idea. We run
all of them.
One idea is a guess.
A dozen is a gamble.
Every idea your teams want built, tested in parallel. That's a portfolio, not a wish list.
Every idea is a bet. Most get killed cheaply. The few that earn the evidence get the money.
For enterprise teams with more ideas than budget
What lands
on your desk.
Not a report full of opinions. Evidence you can take to the board, in weeks, not quarters.
A ranked list of every idea
Sorted by the evidence, so you can see at a glance what is worth your money and what isn't.
Real customer proof on the few worth funding
The winners come with data behind them, so you back them with confidence instead of a hunch.
A clear reason to cut the rest early
The ideas that won't work get killed cheaply, before they turn into budget you can't get back.
A team that can keep going without us
We run it alongside your people and leave them able to do it again on their own.
$68M+
Testing pays both ways.
$38M made on the winners. $30M saved by killing the rest early.
Real teams. Real money.
Tabcorp
Australia's largest wagering and gaming group (ASX-listed)
$19.3M generated and saved
See the case study →AGL
One of Australia's biggest energy providers
$7.5M+ saved
See the case study →RACQ
A major Australian insurer and motoring group
Killed a bad idea in 3 days
See the case study →PEXA
ASX-listed platform behind most Australian property sales
50 pretotypes in 9 months
See the case study →How we work together
Train. Sprint.
Embed. Own.
Start with one squad, prove it on your own ideas, then decide how far to scale. The capability becomes yours, not rented.
Train
Week 1 · 1 day
Your team learns pretotyping in a day. Hypothesis design, the core methods, hands-on with your real ideas.
Sprint
Weeks 2-5 · one squad
We coach one squad through real experiments on real ideas. Live customer data on what to stop, pivot, or scale.
Embed
Months 2-3 · multi-squad
Rapidly rolls out across the teams. Your internal champions run the cadence, with us coaching alongside.
Own
Month 4+ · ongoing
We hand over. Your team owns the method, the software, and the rigour. The compounding starts.
Show us your list.
We'll tell you which
ones to build.
Twenty minutes. Bring the ideas you're weighing up.
Book a call →