Tesla, data, and an epic pretotyping fail…    

                                                        Hi there,                                                      

                  As we start closing out a year where existing customer data has become irrelevant due to COVID-19, it's time to plan ahead: as markets change and we re-emerge into a new world, how are you going to gather YODA (Your Own Data - lightsabers optional) so that you can discover which ideas will actually work?                                      Join our Slack community                                     to find out how other pretotypers are gathering data, not opinion, and join the conversation on                                      Twitter                                     ,                                      Facebook                                     and                                      LinkedIn                                     .                  

                  Meanwhile, if you're after a cautionary tale (or just some good old-fashioned schadenfreude), look no further than the spectacular failure of                                      Quibi                                     , the Netflix competitor that burned through $1.7 billion and folded within six months. Now, we love failure at Exponentially - if happens quickly, cheaply, and early. We guarantee that Quibi could have avoided the pain by pretotyping it first, instead of spending too much time in dreaded Thoughtland. Jeffrey Katzenberg & Meg Whitman, if you're reading - we've got an                                      online course                                     you might be interested in... 🙃                  

                                    Innovate like Tesla (for $0 in 24hrs)                                    

                  Did you know that pretotyping is one of the most important methods used by Tesla to test and validate their ideas? The example we give in our                                      online pretotyping course                                     is the classic Tesla Model 3 launch, where they used a Fake Door pretotype to make sure that customers cared (spoiler alert: they did!) before they built anything at scale. Learn how you can harness Tesla's innovation methods over on                                      our blog                                                                        

                                    How do you pretotype a pretotyping course?                                    

                  It's meta, we know, but this month we pulled back the curtain to show you how we pretotyped our pretotyping course.                                      Read                                     how Google ads, fake sign-up pages, and our good friend YODA helped us gather the data we needed to make sure customers wanted our pretotyping course.                  

                                                                                                                                                           Sign up for a free course preview!                                                                                                                                  

                                                     If you're experiencing financial strain due to COVID-19, please send me a note at                                       leslie@exponentially.com                                      and I’ll see how I can make this course more affordable for you.                                                  

                                    Meet this month's scholarship winner, and apply now!                                    

                  Every month, we offer one scholarship to our Learn Pretotyping online course.                  

                  Recipients receive access to the course for just $99*, along with a one-on-one call with Exponentially’s founder, Leslie Barry, to kickstart your innovation journey. This month's scholarship winner is                                      Ben Dunn Flores                                     who is a designer at                                      Trove                                     , a social enterprise that aims to reduce illiteracy. Congratulations, Ben! To put your hat in the ring for next month's scholarship, head to the                                      application form.                                    

                  *Why $99 tuition and not $0 for scholarship recipients? Because there will be only one scholarship granted each month and just a little bit of 'skin in the game' helps to make sure we only get serious applicants.                  

                                                                                                                                                           Apply for this month's scholarship!                                                                                                                                  

                                                                                                                                                                                  Leslie                   Founder | Exponentially                                      www.exponentially.com                                                                                                                                                                                                                                

                                                                                                                    Exponentially, 7 Riverside Quay, Melbourne, Victoria 3006, Australia                                          

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