Stop funding ideas that were never going to work .
You've got a backlog of bets: new products, AI plays, big swings. We run fast, cheap experiments across all of them, so you back the few winners and kill the rest before they cost you millions.
$68M+ banked · 130+ experiments in one enterprise · idea to decision in 8 days
Banked
$68M+
Fund the best, save on the rest.
It's not one idea. It's your whole backlog.
Anyone can test a single idea. The value we bring is running your entire portfolio of bets as one system, at scale, so you always know which few deserve the money.
01
Load the backlog
Every product idea, AI play, and big swing goes into one portfolio of bets. Not a slide, a live list with a hypothesis and a kill line on each.
02
Run dozens at once
We test many bets in parallel with your squads. Cheap experiments, real customers, answers in days instead of quarters.
03
Read the evidence
Each bet comes back with proof, not opinion. You see which ones are working while they're still cheap to stop.
04
Fund the few winners
Money goes to the bets that earned it. The rest die early, before they turn into sunk cost.
Proof
Inside one top-50 ASX-listed enterprise, the model ran 130+ experiments across 10+ squads, compressed idea-to-decision from months to 8 days, and saved $12M by stopping the wrong investments early. Client name and full write-up shared under NDA.
The same platform. Real customer numbers.
Platform used
130+ real-world experiments in 12 months
Platform used
1,000+ tests per year
Platform used
50 pretotypes run in 9 months
Platform used
45 experiments run
Platform used
38 experiments in 3 weeks
A deck won't decide. Software won't either.
Consultants leave you a strategy. Tools leave you a login. We run the experiments with your team and stay until the calls get made.
The people
We run it
Experienced operators run the experiments with your team and stay until the fund-or-kill calls get made.
The method
Pretotyping
The validation discipline built at Google and taught at Stanford. It works whether the bet is a product, a service, or AI.
The software
Rapidly
Runs the whole backlog in one place: drafts experiments, tracks the evidence, shows every bet's live status.
The handover
You keep it
We train your team to run the portfolio without us, so the discipline sticks after we're gone.
“Alberto Savoia created pretotyping at Google and taught it at Stanford. I trained directly with him, then spent years adapting the method for teams, where the hard part is not understanding the theory. It is keeping momentum after the workshop ends.”
Three ways in. One backlog under control.
Start with a workshop, prove it on one bet, or put the whole portfolio on the system. Most teams start small and scale.
Tier 3 · Workshop
Half-Day Workshop
Align your leadership team on AI-era experimentation and spot which bets need validating first. The fastest way to see how the model thinks.
Talk to us →Tier 2 · Single bet
RX Sprint
A focused sprint that validates one high-stakes bet end to end, with your team in the room and real customer evidence at the finish.
Talk to us →Tier 1 · Portfolio
RX Operating Model
A 90-day install of the full operating model across multiple squads, with an internal experimentation guild trained to sustain the cadence after we leave.
Talk to us →Bring us one idea. We'll tell you if it's worth funding.
Twenty minutes. We look at the idea, the evidence you have, and whether it's worth building. No pitch.