Simple Innovation: how to innovate rapidly at your company
Leslie Barry's field-tested playbook for the Rapid Experimentation Framework, and the five simple steps to get from idea to results, fast and cost effectively. Download it free, no strings attached.
4,000 experiments · 50+ teams · $30M+ saved
What's inside
The five steps to Innovate Rapidly
Innovation = Experimentation = Results. Do these five steps with rigour and discipline and you'll be on your way to running 100 experiments a year.
01
Ideas
Capture ideas from diverse sources across the whole company, not just the innovation team.
02
Prioritise
Rank ideas on effort versus value and shortlist what's worth testing against your goals.
03
Experiment
Run pretotypes to get real customer data instead of opinion, quickly and cheaply.
04
Action
Trust the evidence: kill or park what fails, and build a business case for what's validated.
05
Results
Measure what you saved by not building the wrong thing, and the return on what you did.
Want help embedding this in your company?
Bring us one idea. In twenty minutes we'll look at the idea, the evidence you have, and whether rapid experimentation is a useful next step. No pitch.