Client Testimonials

RACV

I say “Google born and Stanford finessed“ but perfected by you! Pretotyping saved RACV buckets of time and $$$! Over 150 experiments run. If you’re not already using Leslie’s rapid experimentation process, best get onto it...

Derrick Dicker, GM Innovation - RACV

Newsbolt 2018

“From prototyping to pretotyping. A great look at new models of product development in the Australian Financial Review …using pretotyping and digital for data-driven innovation as is NewsCorp Australia's NewsBolt Accelerator.

Michael Miller, Newscorp Australia Chairman - Newsbolt Accelerator 2018

RACQ

"What RACQ did learn quickly, and for little outlay, was that there was no point developing a fully fledged service in the hope that people would come. The experiment had showed that they wouldn't."

Greg Booker, CIO - RACQ
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Birth Beat

“I had such an incredible day with Leslie Barry last week at his Pretotyping Accelerator Workshop. If you are under the impression you know what people think about your product – think again. And truly test your product – not with opinion, but with actual data. Don’t build or create a product before you do this workshop.”

— Edwina Sharrock, CEO, Birth Beat

Is your Innovation Process Built for Speed?

pretotyping, innovation

Corporate Innovation

Is your Innovation Process Built for Speed?

A prototype can take a long time to build; months and even years in some unfortunate cases…and that’s far too long. A Pretotype can be built or conceptualised in a few hours and tested over a few days. What can happen when your innovation process is truly built for speed?

innovation, pretotyping, corporate toolkit

Positioning Pretotyping as Part of the Corporate Innovator's Toolkit

At its heart, Pretotyping is comprised of a set of tools, techniques and tactics which are designed to help validate new ideas for new products quickly and accurately.

The ultimate goal of Pretotyping is to cut to the chase…to avoid time-wasting and ensure that you’re exploring and planning the right idea before you execute the wrong one and fail.

Can you test if you have a great idea in 24 hours for $0? Try Google’s Pretotyping approach.

The concept of Pretotyping was originally developed by Alberto Savoia in 2009 while he was working at Google as Engineering Director and Innovation Agitator.