Articles by Exponentially – enterprise innovation experts

AI + Experimentation Resources

Experimentation Tools Directory: 10 Essential Tools for Innovation Teams. From AI assistants and design platforms to market research and analytics tools, covering the complete experimentation lifecycle from ideation to review. Experimentation tools include ChatGPT, Figma, Framer, Synthetic users, Rapidly and Heatseeker.

Why Your Idea Systems Are Just Popularity Contests

Votes are merely opinions based on unvalidated assumptions. It's essential not to use these votes as indicators of whether to invest in an idea.

5 Years of Exponentially

Exponentially just turned five, and it’s been quite the experiment. With our last reflection in 2019, read on to hear how Exponentially has grown over the last three years, from navigating the pandemic to conducting a full brand refresh.

Q&A with the Community

Our community is full of innovative thinkers, so it goes without saying that we get a lot of great questions on the ins and outs of pretotyping and experimentation. Here’s a few brilliant questions we’ve had pop up recently.

Pretotyping vs. Prototyping: should we build it vs. can we build it

When discussing the concept of pretotyping with someone new, we often get asked the question: "Wait . . don't you mean 'prototyping'?" We get that it can be confusing, and so we'd like to clear it up.

Pretotyping and Lean: a match made in heaven

The world of innovation is filled with methodologies, frameworks and ideas around best practice. Within these ideas, the main question often boils down to: How can we innovate as quickly, as efficiently and as adaptably as possible?

Your customers lie to you. Here’s how to get the truth.

Thoughtland looks wonderful, but it is a dangerous place where opinions run rampant and customers lie to you. Instead, use pretotyping to stay away from Thoughtland and gather the data you need to validate and iterate your ideas.

“We’re all habit monsters.” - An interview with Tim Vang

From a sunny garden in Singapore, expert pretotyper Tim Vang recently caught up with The Official Pretotyping Podcast to share insights gained across 7+ years of industry experience. Like Leslie, Tim was trained in the pretotyping method by Alberto Savoia himself.

‘Invite self doubt into your life’: an interview with Daniel Rivenbark

Daniel recently sat down with The Official Pretotyping Podcast hosts Jonathan Sun and Robert Skrobe to explain his self-defined role as a 'risk coach', what he believes is the difference between data and opinion, and to offer listeners his top tips for getting started with innovation.

'Be Willing to be Embarrassed' - an interview with Farzad Darouian

Farzad Darouian recently caught up with The Official Pretotyping Podcast to discuss his innovative Amazon bookmark gift card idea, his history with and passion for pretotyping, and his belief that rapid experimentation bridges the gap between specialisations to create incredible products.

Innovation and Soccer Stadiums: an interview with Patrick Copeland

During a recent *virtual* chat with The Official Pretotyping Podcast hosted by Robert Skrobe and Jonathan Sun, we had the chance to hear about Patrick Copeland’s role in the birth of pretotyping, differences in culture between Amazon and Google, and why a crisis management system is at the top of his ‘favourite projects’ list.

Series wrap up: Pretotyping, the bridge to creating better innovation

Over the past few weeks, we’ve taken a look at some of the most prominent innovation methods out there, examining their strengths, discussing where they may fall short and explaining how pretotyping is the perfect companion to all of them.

Articles & Insights

Pretotyping vs. Prototyping: should we build it vs. can we build it

AI + Experimentation Resources

Why Your Idea Systems Are Just Popularity Contests

5 Years of Exponentially

Q&A with the Community

Pretotyping vs. Prototyping: should we build it vs. can we build it

Pretotyping and Lean: a match made in heaven

Your customers lie to you. Here’s how to get the truth.

“We’re all habit monsters.” - An interview with Tim Vang

‘Invite self doubt into your life’: an interview with Daniel Rivenbark

'Be Willing to be Embarrassed' - an interview with Farzad Darouian

Innovation and Soccer Stadiums: an interview with Patrick Copeland

Series wrap up: Pretotyping, the bridge to creating better innovation

Set your organisation up to test ideas before you invest. And grow, exponentially.