Articles & Insights

We’re always thinking about innovation and how to do and make things better. Here, we explore this in articles about Pretotyping and other rapid experimentation tools and methods.

Pretotyping vs. Prototyping: should we build it vs. can we build it

May 10, 2025
When discussing the concept of pretotyping with someone new, we often get asked the question: "Wait . . don't you mean 'prototyping'?" We get that it can be confusing, and so we'd like to clear it up.

Exponentially: the story so far…(feat: small Italian cigars)

Exponentially has just turned three, running over 1000 pretotypes, training over 800 pretotypers, and launching our online course. It’s been a wild ride…

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The formula for pretotyping success…

The secret to pretotyping success is learning how to “say it with numbers” - this formula shows you how…

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How do you pretotype a pretotyping course?

We launched our online Pretotyping Course six weeks ago, on Monday, August 31, 2020. It’s been a hit. But… we almost set ourselves up for total disaster, because we almost didn’t pretotype it…

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How to innovate like Tesla (for $0 in 24 hours)

Elon Musk is a master pretotyper. He knows how to test ideas with real customers in the market before he builds anything, so that by the time Tesla invests time, money, and effort into building a new product, they know it’s going to work…

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Your data is irrelevant. Time to use the Force.

Market research rots faster than bananas. This is especially true in a year marked by a global pandemic, recessions, market uncertainty, and worldwide instability. We can practically see the fruit flies…

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“Pretotyping tests the soul of the product, not the body.”

We sat down with Saibelle, a product developer and entrepreneur and our inaugral receipient of the Alberto Savoia Pretotyping Scholarship to ask her how pretotyping has changed her innovation game.

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Set your organisation up to test ideas before you invest. And grow, exponentially.

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