Alberto Savoia had a successful career as Chief Technology Officer in major companies such as Sun Microsystems, SunLabs, and was Google’s first Engineering Manager. As an entrepreneur, however, he realized that building the right thing was more important than building things right. He chats with Barry O’Reilly about the pivotal unlearning moments in his life and his new approach to product development.

As Google's first engineering director, Alberto Savoia led the team that launched Google's revolutionary AdWords project. After founding two startups, he returned to Google in 2008 and he assumed the role of "Innovation Agitator," developing trainings and workshops to catalyze smart, impactful creation within the company.

Every inventor, innovator, entrepreneur believes that their idea is a "good idea". And yet, most new products, services, and companies fail in the market. What's going on? In this video, you'll learn why it's a bad idea to invest in good ideas.

In this video, I introduce you to the concept and practice of pretotyping using one of my (and my students') favorite example: The Palm Pilot PDA. In a previous video, I told you why it's critical to validate your ideas using YODA (Your Own DAta).

In this video, I continue my introduction to pretotyping with another one of my favorite examples: The Pinocchio pretotype for smart speakers. How can you use some pinto beans to pretotype a smart speaker? Watch and learn! If you like these videos, please subscribe to my channel and you will never miss one.

Failure bites. Bite back! Know your enemy. To fight failure and win, you need to first understand why most failures happen. In this video, I will introduce the Law of Market failure and explain the key reasons why most new ideas fail.

You need DATA not OPINIONS to decide whether or not to invest in a new business or product idea. But not all data is created equal. In this video, I will teach you that when it comes to market research, there are two types of data: OPD and YODA.

Skin In the Game. Why and how entrepreneurs, inventors, and innovators should get some skin in the game from the market before putting too much of their own skin at risk. If you already have my book, I write about Skin In the Game and the Skin In the Game Caliper in chapter 6 (p.

Using an actual skin caliper as a visual aid, I explain how to assign skin in the game points to market data.

Having an idea doesn't mean you're going to succeed. Prototyping that idea and then garnering opinions on it will result in nothing more than that…opinions. Opinions are not worth a thing.

What is Pretotyping and how can it help solve the issue which the vast majority of CEO's are experiencing in relation to innovation? What can Pretotyping add to the innovator's toolkit?

If the Lean Startup offers a systematic and scientific approach to the development of new businesses, then Pretotyping serves to underpin, advance and improve many of those processes even further. Read more about how Pretotyping works with the Lean Startup approach.