5 reasons why you may use the iPad Pro less. One year ago I wrote about moving from the Macbook Air to the iPad Pro.

It’s year four of my experiment to figure out how to apply startup and scale-up techniques, tools, and tactics to corporate innovation.

The concept of Pretotyping was originally developed by Alberto Savoia in 2009 while he was working at Google as Engineering Director and Innovation Agitator.

A prototype can take a long time to build; months and even years in some unfortunate cases…and that’s far too long. A Pretotype can be built or conceptualised in a few hours and tested over a few days. What can happen when your innovation process is truly built for speed?

If the Lean Startup offers a systematic and scientific approach to the development of new businesses, then Pretotyping serves to underpin, advance and improve many of those processes even further. Read more about how Pretotyping works with the Lean Startup approach.

What is Pretotyping and how can it help solve the issue which the vast majority of CEO's are experiencing in relation to innovation? What can Pretotyping add to the innovator's toolkit?

Having an idea doesn't mean you're going to succeed. Prototyping that idea and then garnering opinions on it will result in nothing more than that…opinions. Opinions are not worth a thing.

Using an actual skin caliper as a visual aid, I explain how to assign skin in the game points to market data.

Skin In the Game. Why and how entrepreneurs, inventors, and innovators should get some skin in the game from the market before putting too much of their own skin at risk. If you already have my book, I write about Skin In the Game and the Skin In the Game Caliper in chapter:

YODA > OPD. Learn why Pretotyping says trust Your Own Data and how to gather it fast to make smarter innovation bets.

Failure bites. Bite back! Know your enemy. To fight failure and win, you need to first understand why most failures happen. In this video, I will introduce the Law of Market failure and explain the key reasons why most new ideas fail.

In this video, I continue my introduction to pretotyping with another one of my favorite examples: The Pinocchio pretotype for smart speakers. How can you use some pinto beans to pretotype a smart speaker? Watch and learn! If you like these videos, please subscribe to my channel and you will never miss one.

In this video, I introduce you to the concept and practice of pretotyping using one of my (and my students') favorite example: The Palm Pilot PDA. In a previous video, I told you why it's critical to validate your ideas using YODA (Your Own DAta).

Most “good ideas” fail. Watch this video to learn why Pretotyping saves time, money, and heartbreak. Test smarter and build only what works.

As Google's first engineering director, Alberto Savoia led the team that launched Google's revolutionary AdWords project. After founding two startups, he returned to Google in 2008 and he assumed the role of "Innovation Agitator," developing trainings and workshops to catalyze smart, impactful creation within the company.

Alberto Savoia had a successful career as Chief Technology Officer in major companies such as Sun Microsystems, SunLabs, and was Google’s first Engineering Manager. As an entrepreneur, however, he realized that building the right thing was more important than building things right. He chats with Barry O’Reilly about the pivotal unlearning moments in his life and his new approach to product development.

Discover how Pretotyping supercharges design sprints for fast, low-cost innovation. Watch the Remotely Interesting mashup now.

The Pinocchio Pretotype is one of the simplest and most revealing pretotyping techniques. In this video, Alberto Savoia shows us how he pretotyped a smart speaker using a can of beans.

If you are interested in a first-hand account and hard data of how well pretotyping works for all types of products and companies, listen to this podcast with Leslie Barry chatting to Corporate Innovator.

How a handshake turned into a global Pretotyping movement. Meet Leslie Barry and discover the wild story behind Exponentially.